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Brand Management

Brand Management

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Published by manojchoudharynimt

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Categories:Types, School Work
Published by: manojchoudharynimt on Apr 12, 2010
Copyright:Attribution Non-commercial


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BRAND Management BRAND Management 
What is a brand?What is a brand?
 A name, a term A symbol, a signA name, term, sign, symbol or any other feature that identifiesone sellers product or service as distinct from those of othersellers -
e American Marketing Association
Brand can beBrand can be
Logo Logo  shortcut to remindshortcut to remind
Colours Colours 
Letter Letter 
Images Images 
Tunes Tunes 
Phrases Phrases 
Celebraties Celebraties 

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