Engagement in health as a public issue was particularly high among younger adults. The twoyoungest age groups 18-24-year-olds and 25-34-year-olds were more likely than oldergroups to engage in global health (55 percent).When it comes to health, we need to get past thinking of individuals only as patients andengage them as consumers, voters, employees, investors, caregivers, and citizens, said Ms.Turett. This convergence of personal and public health is relevant for governments,employers, public health officials, healthcare providers, and others who seek to persuadepeople to improve their health and motivate others to do the same.
The study found that life moments such as becoming a parent, retiring, or aging andchanges in or threats to a loved ones health rank above new information such as advice froma healthcare professional, news reports, or learning about new treatment options as factorsthat motivate people to better care for their health. For example, 30 percent of respondents
said aging has motivated them to take better care of their or their familys health, whileonly 18 percent said learning about new prevention or treatment options has been amotivating factor.In effect, there is a health motivation equation that combines new information with otherfactors, said Ms. Turett. Key to motivating real behavior change is to deliver newinformation in conjunction with a personal life moment or at a time when a loved one isfacing a health challenge.
* Due to a translation error in the Mexican version of this survey question, it was removed from the globaltotal.
ngagement Barometer 2010
The Edelman Health Engagement Barometer 2010 is the firms second global health study. Thesurvey was conducted by research firm StrategyOne (www.strategyone.net) and consisted of 22-minute (average duration) online interviews from February 24 March 8, 2010. TheEdelman Health Engagement Barometer 2010 sampled 15,257 adults 18 years and older in thefollowing countries: Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, theUnited Kingdom, and the United States. Approximately 1,000 interviews were conducted ineach country, with the exception of the United States, where a total of 5,179 interviews wereconducted. The US, Canada, UK, France, Germany, Italy, and Japan were weighted to berepresentative of the total population. Brazil, China, India, and Mexico were weighted to be