High Quality
Open the downloaded document, and select print from the file menu (PDF reader required).
Department
of
Marketing
“Market Leadership throughCustomer-Based Competitive Advantage”
What Every Executive Needs to Know
©
Offering tools to increase customer loyalty and establish competitive advantage through strategic brand management.
> Understand the importance of marketing decisions> Create & manage value for your company> Build a brand-focused organization> Benchmark against best practices> Lean from thought leaders
Executive Development ProgramSchool of BusinessThe George Washington University
“Market Leadership throughCustomer-Based Competitive Advantage”
What Every Executive Needs to Know
©
Background:
In order to make this proposed leadership development program responsive tothe needs of participating executives’ four pillars will be considered:1)Integrating world-class managerial education standards with the needs of thelocal market of your organization;2) Evaluating opportunities that face local managers in responding to thechallenge of building market leadership;3) Implementing an applied learning program that focuses on best-practiceapplications;4) Centering this applied learning experience on technology applications thatintegrate the key functional areas of marketing.
Market Leadership through Customer-Based Competitive Advantage:
One of the key areas of leadership development is related to building sustainablecompetitive edge for organizations in order to make the deference in today’schanging global marketplace. This leadership development initiative is not onlybenefiting the executives involved in this program, but also empowering their sponsoring organizations with the latest tools to engage meaningfully with thebusiness and public sector entities in region. The main objectives of this programare to:(1) Providing the participants with an opportunity to draw on the expertise of aleading management strategist and coach to build organizational leadership inthe areas of: Marketing Management, Customer Analysis & Satisfaction,Strategic Brand Leadership, Integrated Marketing Communications (IMC), andMarketing Action Plans (MAP).(2) Develop the consulting capabilities needed to build market leadership andplan for customer based-advantage.The overarching emphasis of this executive development program will focus onExecutive Decision–Making and Market influence. The executive candidates toparticipate in this program will be exposed to a unique learning experience inorder to raise their knowledge & skills to the level of world-class standard. This
experience will empower the executives’ productivity, performance, andleadership. The main objective of this training program is to advance knowledge& skills of the participating executives.
EXECUTIVE EDUCATION NEEDS:
•
Broadening Personal & Professional Perspective
•
Enhancing Leadership Competencies
•
Growing one’s Knowledge Base & Experience
•
Advancing Professional Careers
•
Enhancing Professional Networks & Relationships
•
Acquiring Tools and Business Solutions
•
Making a Difference
PROGRAM FEATURES:
–
Small Class Size (20-25 executives)
–
Cohort Approach
–
Study Teams
–
Applied learning with Case Studies
Add a Comment