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IMC-Integrated Marketing Communication

IMC-Integrated Marketing Communication

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Published by nsyahida
INTEGRATED MARKETING COMMUNICATION IN EVENT MANAGEMENT
INTEGRATED MARKETING COMMUNICATION IN EVENT MANAGEMENT

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Published by: nsyahida on Apr 13, 2010
Copyright:Attribution Non-commercial

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01/29/2013

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Promotion:
Integrated Marketing Communication(IMC)Matta Fair12-14 Mac 2010PWTC, Kuala Lumpur
 
The MATTA FAIR debut in 1991 as an annual event with80 booths and a visitor turnout of nine thousand.
It has since evolved into a bi-annual event drawing crowdsas high as over 100 thousand visitors during one of thefairs.
Exhibitor participation has also increased over the years toover 800 booths since year 2005.
Earned the title of Malaysia’s No.1 Travel Fair from the
Malaysia Book of Records.
The main objectives area
to provide a platform for MATTA members to have easieraccess to the public at large
for the public to fulfill their travel needs all under one roof 

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