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Master Conference Schedule (Updated Version April 13 10)

Master Conference Schedule (Updated Version April 13 10)

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Published by ArielCoro

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Categories:Types, Speeches
Published by: ArielCoro on Apr 13, 2010
Copyright:Public Domain

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05/12/2014

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For the latest schedule changes be sure to visit
HispanicPRConference.com
Time
6:30-8:30 PM
Time General Session MeetingRoom 1Session Room 2Session Room 3
Breakfast: Presented by McDonald's
7:30 AMKeynote: I Know You Want Me…ButIt Takes More Than An Accent toGet Me(PRESENTED BY McDONALD'S)CLOSEDCLOSED
MIKE FERNANDEZ, VICE PRESIDENTOF PUBLIC AFFAIRS, STATE FARM
9:00 A MMeet the Blogueras: A Roundtablewith some of the Nation’s leadingLatina Bloggers(PRESENTED BY SONY)US Army Case StudyZune Case Study
MARISA TREVINO,PRESIDENT/PUBLISHER, LATINA LISTAAL QUINTANA, SENIOR VICE PRESIDENTAND GENREAL MANAGER, AXIS-WEBERSHANDWICK FLORIDA AND LATINAMERICA JAVIER FARFAN, SENIORMARKETING GROUP MANAGERFOR MICROSOFT CORP'S TV,VIDEO AND MUSIC GROUPCINDY CASARES, MANAGINGEDITOR, GUANABEE.COMHARVEY SPIGLER, CHIEF OFADVERTISING AND PUBLIC AFFAIRS, USARMY RECRUITING BATTALION JOSE PINERO, DIRECTOR OFCOMMUNICATION FOR TV, VIDEOAND MUSIC DIVISION,MICROSOFT CORPORATION
San Antonio Room
ANNOUNCEMENT OF THE RESULTS OF THE HISPANIC PR CENSUS( Sponsored by RL Public Relations)
OPENING NIGHT RECEPTION & NETWORKING
Co-presented by Hispanic Public Relations Association and the Public Relations Society of America
Hispanic PR & Social Marketing Conference
Master Schedule, May 10-12, 2010 (last updated April 13, 2010)
Tuesday, May 11, 2010Monday, May 10, 2010
 
RORY LASSANSKE, BLOGGER-IN-CHIEF, MAMACONTEMPRANEA.COM
MODERATOR:
RominaBiongiovani, Vice President,Edelman Multicultural
MODERATOR:
ROXANA LISSA,PRESIDENT, RL PUBLIC RELATIONS
10:00 AMExperiential Marketing: How toSuccessfully Engage Latinos One-to-OneVerizon 'My Fabulous Quinces' CaseStudyOPEN
RALPH PANIAGUA, PRESIDENT, R.PANIAGUACHRISTINE GONZALEZ, ASSOCIATEDIRECTOR, MULTICULTURAL MARKETING,VERIZONSASKIA SORROSA, SENIORDIRECTOR, U.S. HISPANICMARKETING, NBABRIAN OSUNA, WEST AREA MARKETING,VERIZONEDUARDO CARVACHO, SENIORDIRECTOR OF HISPANIC SALES ANDMARKETING, FC DALLAS
MODERATOR
: Melissa Smith, RL PUBLICRELATIONS
MODERATOR:
MARCO LOPEZ,SENIOR DIRECTOR HISPANICGROUP,RELAY WORLDWIDE
11:15AMCOFFEE BREAK ON SHOW FLOOR11:45 AM12:00 PMLunch Keynote: Bill Whitman, Vice President of U.S. Communications for McDonald'sBILL WHITMAN, VICE PRESIDENT OF U.S. COMMUNICATIONS FOR McDONALD'S1:30 PMThe ART (Authenticity, Relevanceand Truth) of Marketing to Latino YouthA Review of Key Issues and TrendsEvery Marketer Needs to Know aboutHispanic Social MediaEverything you Need to KnowAbout Partnering with andMaximizing your use of HispanicSpokespersons
FRED SOTELO,CHAIRMAN AND CEO, TOLTEC MEDIA JAVIER FARFAN, SENIOR MARKETINGGROUP MANAGER FOR MICROSOFTCORP'S TV, VIDEO AND MUSIC GROUPDIANE MEJIA-JONES, LATINWORLD ENTERTAINMENT JOSE VILLA, PRESIDENT, SENSISANA GARCIA, ACCOUNTSUPERVIOR, VPE PUBLICRELATIONS
LUNCH: Presented by Fleishman Hillard
 
CHARLIE ECHEVARRY, SENIOR VP OFSALES, UNIVISION INTERACTIVEANDREA WADE, BRANDMANAGER, CREATIVE ARTISTSASSOCIATES (CAA) TOMAS CUSTER, PUBLISHER,HISPANICTIPS.COM
MODERATOR:
Cristina Alfaro,COMMUNICATIONS MANAGER,MCDONALDSPAUL RAND, PRESIDENT/CEO, THEZOCALO GROUP
MODERATOR:
Stephen Chavez, VICEPRESIDENT, KETHCHUM
3:00PMDiversity in America: A Moral andStrategic Imperative that Must andCan be FixedOpenRX for Social Engagement: Howone of the nation’s largesthealthcare providers isconnecting with Hispanics usingFacebook, MySpace and Twitter
MARIA DAHL-SMITH, DIRECTOR OFCOMMUNICATIONS OF ANDDEVELOPMENT FOR THE HISPANICINITIATIVES DIVISION, BOY SCOUTSOF AMERICA JOSE R. VILLA, PRESIDENT, SENSISGLENN LLOPIS, CHAIRMAN, CENTERFOR HISPANIC LEADERSHIPRUSSELL A. BENNETT, VICEPRESIDENT OF LATINO HEALTHSOLUTIONS, UNITED HEALTHCAREBERNADETTE MORRIS,PRESIDENT/CEO OF BLACK PR WIREand SONSHINE COMMUNICATIONSDORIS AGUIRRE, DCAPROFESSIONAL SEARCH
MODERATOR:
Armando Azarloza,PRESIDENT, THE AXIS AGENCY
4:00 PMCOFFEE BREAK ON SHOW FLOOR CLOSEDCLOSED4:15 PMSpectacular strategies to createpowerful Hispanic CSR programsthat drive results and lead to long-term brand loyaltyAre Hispanics More Social?CLOSED

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