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Kodak & Fuji Rivalry (Mk)

Kodak & Fuji Rivalry (Mk)

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Published by Manoj Kumar
this ppt on Kodak & Fuji marketing strategy and how over take other competer
this ppt on Kodak & Fuji marketing strategy and how over take other competer

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Categories:Types, School Work
Published by: Manoj Kumar on Apr 13, 2010
Copyright:Attribution Non-commercial

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11/06/2012

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RIVALRY OF KODAK & FUJI
Presented To :-Mrs. Shailja ManochaPresented By :-Manoj KumarSayeed Awadesh
 
CONTENT
I
ntroduction
F
uji
Product Launched
F
uji as a threat
Strategies of 
F
uji
Strategies of Kodak 
eason of 
ivalry 
Target Audience
C
onclusion
 
INTRODUCTION
TheUs-basedEastmanKodakcompanyfoundedby
George Eastman
inWaterville,NewYork.
B
ecausethedeathofhisfather,hediscontinuedhiseducationattheageo
13.
B
einginterestedinphotography
Eastmanpioneeredthedevelopmentofdryplateprocessandfiledhisfirstpatentin1879relatedtogadgetthatprepareddrygelatinplates
B
ytheendof1882thecompanyhadgeneratedenoughrevenuetoaffordanewfactoryinTennesseetoproduceasteadysupplyofmaterialsformakingfilms
B
efore1980sitenjoyeda
monopoly
statusinthephotographicfilmandpapeindustryintheUSwithmorethan85%marketshare

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