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Complete access to DQ Asia Pacific - From Geek to Chic

Complete access to DQ Asia Pacific - From Geek to Chic

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Published by Ark Group
Preview to the DQ Asia Pacific Showguide displaying this year's exhibition programme and event special features!
Preview to the DQ Asia Pacific Showguide displaying this year's exhibition programme and event special features!

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Published by: Ark Group on Apr 14, 2010
Copyright:Attribution Non-commercial


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24 - 25 March 2009Crystal Palace, Luna ParkSydney, Australia 26 March 2009Vibe Hotel North Sydney
From Geek to Chic
Asia Pacific
Gold Sponsor 
Diamond Sponsor:Silver Sponsor:
Conference dates and times
 19 - 20 April 20108.15am - 5.45pm 
Workshop dates and times
 21 April 2010 A - 9.30am - 12.30pmB & C - 1.30pm - 4.30pm
Exhibition Showguide
Bronze Sponsors:
Tweet during the conference!
access provided by 5StarTelecom
Optimice Networking Map
(See inside for details)
Conference + Exhibition:19 -20 April 2010Crystal Palace, Luna ParkSydney, Australia Workshops:21 April 2010Vibe Hotel North Sydney
Asia Pacific
From Geek to Chic
Supported By:Official Media Partners:
The organisers:
Ark Group Australia Pty LtdMain Level, 83 Walker StreetNorth SydneyNSW, 2060Australia
Phone: +61 1300 550 662Fax: +61 1300 550 663Email: aga@arkgroupasia.comDirector
Steven Oesterreichsoesterreich@arkgroupasia.com
Events Manager
Sophia Baileysbailey@arkgroupasia.com
Conference Producer
Erin Dowseedowse@arkgroupasia.com
Business Development Manager
Bhuwan Raibrai2@arkgroupasia.com
Marketing Manager
Ashley Andres Gonzalezagonzalez@arkgroupasia.com
This year’s event highlights the expansive range of areas touched by thefield of data management and looks at how to practically integrate datapractices across all areas of the business, regardless of size or sector.In order to produce an event that meets the needs of data andinformation quality practitioners, Ark Group has researched extensivelywith a range of data experts in data management, data warehousing,business intelligence, customer information and informationmanagement across a range of industries and sectors.This year’s event features a timely look at the role of data in the globalrecovery by the Head of Global Intelligence for The World Bank, PaulOrmonde-James, and benefits from the extensive experience of GuyTozer.The featured international practitioner case study by HSBC’s Toa Charmadds yet another dimension to the event’s impressive range of industryspeakers from the public, private and tertiary sectors. The event featuresan exhibitor space showcasing the latest technology and schools of thought in the data arena. A series of hands-on workshops will be offeredon the final day of the event to look into key issues in greater detail. We are also pleased to be hosting the inagural DQ Asia Pacific Awardsin conjunction with the IAIDQ. We congratulate the entrants on theirsubmissions and are proud to feature the presentations of our twofinalists: Accor Hospitality and the National E-Health Transition Authority(NEHTA). Participants will then have a chance to decide which entrant hasproduced the best data project of the last year.The DQ Trivia Hunt is also making a return, allowing participants toimprove their knowledge of the products in the data space, while gaininga chance to win some great prizes as a result.Participants also have the chance to interact with presenters and eachother in our panel and interactive sessions, which will provide yetanother dimension to the networking that is a key feature of the event.Ark Group would like to take this opportunity to thank all of oursponsors, speakers, and partners who have assisted us in producing DQAsia Pacific: From Geek to Chic.We hope you enjoy the experience and leave DQ Asia Pacific: From Geekto Chic re-energised and brimming with new ideas to implement withinyour own organisation.
The team at Ark Group Australia Pty Ltd
Welcome to
The details contained in this manual are based on informationsupplied by the respective companies and were considered correctat the time of going to press. The organisers of the event and thepublishers of the catalogue cannot be held responsible for anyomissions or errors that may have occurred.
To access free wifi internetduring DQ Asia Pacific:
 Password key (lower case):
Hosted by:
Exhibition break
DQ Asia Pacic Award
Ark and IAIDQ are proud to present the rst everDQ Asia Pacic awards. The following sessions willfeature the nalists for this award as selected by anexpert panel of IAIDQ members. Following thepresentations, we invite you to cast your votes and decide the best data quality project of the past year.
DQ Asia Pacic Award: Finalist #1
From data quality to clinical safety. NEHTA’s Journey.The Commonwealth, State and Territory governments have taskedthe National E-Health Transition Authority (NEHTA) to identify andfoster the design and development of technology to deliver thebest ehealth system for Australia. A foundation component of thisis to deliver a consistent national healthcare identier service for:Recipients of healthcare services: the Individual Healthcare
Identier (IHI)Individual providers of healthcare services: the Healthcare
Provider Identier-Individual (HPI-I)Healthcare organisations – Healthcare Provider Identier:
Organisation (HPI-O)Medicare Australia was commissioned by NEHTA to build
and operate this unique healthcare identier service.
Tatiana Stebakova, Manager Information and Standards UniqueHealthcare Identier Program, National E-Health TransitionAuthority (NEHTA)
DQ Asia Pacic Award: Finalist #2
Be our guest: redening hotel guest recognitioninitiatives at AccorAccor’s data challenges: why is it so hard?
The human element: the role of people, not just software
Gaining executive support: how buy-in was achieved
Continuous improvement: measurement and stewardship
Christopher King, Corporate Information Manager,
Accor Hospitality
Executive panel discussion: Obtaining buy-infrom key decision makersThis session will feature panellists who have activelysupported data quality initiatives within their organisations.Hear these experts cover important issues of buy-in including:What data and information managers need to do to attract
attention for data projectsCrafting a business case that meets business data
requirementsHow to communicate ongoing business benets through
effective measurement
Panellists: Karen Halligan, Information Management Consultant,BHPBilliton; Principal Consultant, Frazer Walker;Vladas Leonas, CIO, Department of Housing NSW Facilitated by: Hanne Breddam, Director, BusinessMinds Australia;
Chairperson’s closing remarks and end of day one
Registration and refreshments
Chairperson’s opening remarks
Hanne Breddam, Director, BusinessMinds Australia
Global nancial crisis: driving quality in the data towisdom continuumThere is no doubt the global nancial crisis (GFC) has drivenorganisations to review how they operate and has reinforced the needfor accurate and timely information. The future will see companiescompeting on the width and depth of the data they capture and theway it is transformed through the value chain to wisdom. How are globalcompanies assuring the information they have is accurateand up to date in an environment that is changing so quickly?
Paul Ormonde-James, Head of Global Intelligence, The World Bank
Driving an information advantageUnderstand the business needs for Information Quality
and deliver on those goals. Don’t let the data drive you.Design your application with the understanding that data
changes continuously. Your solution must be exible to handlechange management.Deploy an approach that continuously understands the state of
the data. Scorecard your data against your business goals.
Brian Kordelski - IBM Worldwide Sales Executive, InfoSphere
Exhibition break
Establishing a data management practiceGaining senior management support and buy-in to
establish a data management practiceShould the practice be centralised or decentralised?
Developing a strategic delivery method and sourcing funding
Measuring the success of the practice
Bala Rasaratnam, Practice Manager, Data Architecture and Management,National Australia Bank (NAB)
Visual design for forms to maximise data qualityAnalysing principles of seeing that directly inuence the
way people ll out formsDemonstrating what works and what doesn’t through the use of
real life examplesDeveloping the knowledge to make informed decisions about a
form’s layout, regardless of whether it’s paper-based orelectronic
Exhibition break
WHO research on eHealth assessment for Health CareDelivery (eHCD)Research methodology used in the eHCD project for the
World Health Organisation (WHO)Data quality issues faced in such a multi-country study
Future plans for a global longitudinal study
Prof. Pradeep Ray, Director, Asia-Pacic ubiquitous Healthcare researchCentre (APuHC), University of New South Wales
MDM reducing time to shelf for Lion NathanHow effective MDM can eliminate errors through an
optimised supply chainAchieving faster time-to-shelf through greater efciencies
Accelerating critical processes such as new product introduction,
cross sell/upsell campaigns and customer service
Brett Hannath, Director, Field Marketing (Asia-Pacic and Japan)TIBCO Software Inc.
Featuring wine tastingby Pepper Tree Wines
19 - 21 April 2010
Crystal Palace, Luna Park, Sydney
Asia Pacific
From Geek to Chic
Monday, 19 April 2010
Jessica Enders, Principal, Formulate Information Design

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