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Marketing Strategy

Marketing Strategy

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Published by RAMARAJ2506

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Published by: RAMARAJ2506 on Apr 14, 2010
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11/16/2012

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L O G O
 
By-Vaibhav Raj DixitRoll no .36MBA Gen(sec A)
 
What is Marketing Strategy?
 A Marketing Strategy is an integrated set of choicesabout how we will create and capture value, over longperiods of time.
Marketing strategy
is a process thatcan allow an organization to concentrate its limitedresources on the greatest opportunities to increase salesand achieve a sustainablecompetitive advantage. Amarketing strategy should be centred around the keyconcept thatcustomer satisfactionis the main goal
.
 A marketing strategy combines product development,promotion, distribution, pricing, relationship managementand other elements; identifies the firm's marketing goals,and explains how they will be achieved, ideally within astated timeframe
 
T
ypes of Strategies.
Differentiation-oriented strategies.Price oriented strategies

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