What is Marketing Strategy?
A Marketing Strategy is an integrated set of choicesabout how we will create and capture value, over longperiods of time.
is a process thatcan allow an organization to concentrate its limitedresources on the greatest opportunities to increase salesand achieve a sustainablecompetitive advantage. Amarketing strategy should be centred around the keyconcept thatcustomer satisfactionis the main goal
A marketing strategy combines product development,promotion, distribution, pricing, relationship managementand other elements; identifies the firm's marketing goals,and explains how they will be achieved, ideally within astated timeframe