Professional Documents
Culture Documents
UMANG KHIRBAT 28
RASHMEE DHARGALKAR
21
CHARUDATTA SARAWATE
18
UMESH POL 16
PRAJAKTA SURVE 34
MARKET SEGMENTATION
What Is Market?
A Market Comprises Of People Or Businesses
With A Potential Interest, Purchasing Power &
Willingness To Spend The Money To Buy A
Product Or Service That Satisfies A Need.
Market Segmentation
Segmentation Is The Process Of Partitioning A Large
Heterogeneous Market Into Smaller Groups Of People Or
Businesses Which Shows Similar Needs & Characteristics
Thus Resulting Into A Similar Purchase Behavior
Easy Accessibility
Socio-Economic Segmentation
Psychographic
Product Usage
Geographic Segmentation
Logical, Simplest & less Expensive
Divorced
Middle Aged