Adidas AG is a German-based sports apparel manufacturer and parentcompany of the Adidas Group, which consists of the Reebok sportswearcompany, TaylorMade-adidas golf company, and Rockport. Besides sportsfootwear, the company also produces other products such as bags, shirts,watches, eyewear and other sports and clothing related goods. The companyis the largest sportswear manufacturer in Europe and the second biggestsportswear manufacturer in the world, after its U.S. rival Nike. Thecompany's clothing and shoe designs typically feature three parallel bars,and the same motif is incorporated into Adidas's current official logo. The"Three Stripes" were bought from the Finnish sport company Karhu Sportsin the 1950s. The company revenue for 2009 was listed at €10.38 billion andthe 2008 figure at €10.80 billion.
Adolf ("Adi") Dassler started to produce his own sports shoes in his mother'swash kitchen in Herzogenaurach, Bavaria, after his return from World WarI. In 1924, his brother Rudolf (Rudi) Dassler joined the business whichbecame Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) andprospered. The pair started their venture in their mother's laundry, but at thetime, electricity supplies in the town were unreliable, and the brotherssometimes had to use pedal power from a stationary bicycle to run theirequipment.By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the world's first motorways to the Olympic village with a suitcase full of spikes and persuaded United States sprinter Jesse Owens to use them, thefirst sponsorship for an African-American. After Owens won four goldmedals, his success cemented the good reputation of Dassler shoes amongthe world's most famous sportsmen. Letters from around the world landed onthe brothers' desks, and the trainers of other national teams were allinterested in their shoes. Business boomed and the Dasslers were selling200,000 pairs of shoes each year before World War II. Late in World War II,the shoe factory shifted to production of the Panzerschreck anti-tank weapon.To get Adidas perfume or other branded and genuine perfume at low anddiscount prices visit http://www.mallshop2u.com/perfume.html .