Professional Documents
Culture Documents
History
The brand was launched in 1967 when Ralph Lauren, born Ralph Lifschitz,
got a $50,000 loan. Prior to starting Ralph Lauren, he worked for Brooks
Brothers. In 1968 he started a line of men's ties. By 1969 he had a boutique
store within the Manhattan department store Bloomingdale's. In 1971, Polo
Ralph Lauren launched its first women's collection and his first standalone
store in Beverly Hills, California. Ten years later, in 1981, the brand went
global with its first international store on London's New Bond Street. The
Polo Sport line was introduced in 1993. The company went public in 1997.
The company's official web site and online shop were launched in 2000 as
polo.com by RL Media, a cooperation between Ralph Lauren and NBC. In
2007, Ralph Lauren acquired the NBC share of RL Media and the web site
was relaunched as ralphlauren.com. Ralph Lauren is one of the largest
retailers in the United States with revenues reaching $4.2 billion in 2007.
1
Fragrances
Polo Ralph Lauren corporation has launched various fragrances and related
body care products for men and women since 1978. The products are
manufactured under license by L'Oreal.
Men's fragrances
• Polo (1978)
• Chaps(1979)
• Chaps Musk (1985)
• Monogram (1985) [discontinued]
• Polo Crest (1991) [discontinued]
• Extreme Polo Sport (1998) [discontinued]
• Polo Blue (2002)
• Romance Silver (2003)
• Purple Label (2003)
• Polo Black (2005)
• Double Black (2006)
• Polo Explorer (2007)
• Polo Modern Reserve (2008)
2
Women's fragrances
• Lauren (1978)
• Tuexedo (1979)
• Ralph (2000) and its variations: Cool, Hot, Rocks, Wild (2004, 2006,
2006, 2008)
• Glamorous (2001)
• Romance Sparkling Mist (2001)
• Romance Sensual Notes (2002)
• Romance Tender Notes (2003)
• Glamorous Daylight (2003)
• Ralph Lauren Blue (2003)
• Lauren Style (2004)
• Pure Turquoise (2005)
• Notorious (2008)
• Love (2008)
• Romance Always Yours(2008)