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CREW: Department of Health and Human Services: Public Affairs Firms Documents: 01/24/07: HHS/ACF FOIA response

CREW: Department of Health and Human Services: Public Affairs Firms Documents: 01/24/07: HHS/ACF FOIA response

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Published by CREW
This request relates to any contact, dating from January 1, 2001, that any office of HHS may have had with any external public affairs firms, including but not limited to Ketchum Public Affairs and Fleischman-Hilliard Public Affairs. Specifically, CREW has requested the release of any contracts which HHS may have entered into with any public affairs firm. CREW further requested records of contacts any HHS employee may have had with any employee of any public affairs firm with which HHS had a contractual relationship.; Number of Pages: 403; FOIA Request: CREW: Department of Health and Human Services: Public Affairs Firms Documents; Holder of Document: CREW; Producing Agency: Department of Health and Human Services (HHS); Date Received: Jan 24, 2007;
This request relates to any contact, dating from January 1, 2001, that any office of HHS may have had with any external public affairs firms, including but not limited to Ketchum Public Affairs and Fleischman-Hilliard Public Affairs. Specifically, CREW has requested the release of any contracts which HHS may have entered into with any public affairs firm. CREW further requested records of contacts any HHS employee may have had with any employee of any public affairs firm with which HHS had a contractual relationship.; Number of Pages: 403; FOIA Request: CREW: Department of Health and Human Services: Public Affairs Firms Documents; Holder of Document: CREW; Producing Agency: Department of Health and Human Services (HHS); Date Received: Jan 24, 2007;

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Published by: CREW on Apr 15, 2010
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11/14/2013

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HHS
Trafficking Public Awareness Campaign Management Plan November 2003,- May 2004
. .
INTRODUCTION The Trafficking Victims Protection Act of 2000 is being implemented across five federal agencies, with certification and outreach responsibilities falling under the Department of Health and Human Services. The Department, and specifically the Office of Refugee Resettlement, is dedicated to increasing the number of trafficking victims that are certified and ultimately served. As part of that effort, ORR is embarking on a two-year public awareness campaign.
-
.
-
--
The following management plan outlines specific goals, strategies for accomplishing those goals, and a month-by-month project plan to reach those goals. The plan focuses on the first six months of the project -from the development stage through an evaluation of the pilot cities. The plan will be extended in Spring 2004 to cover the next six- to 12- month period, leveraging the findings and accomplishments of the initial period.
GO LS
.
\
The overall
campaign goal
is clear:
.
.
.
Inc[g_a e he gumber of trafficking victims identified and assisted.
-.
To reach this overarching goal, all pieces of the campaign must fall into place and compliment each other to be successful. For example, the establishment of a tbll-free' hotline is critical to victims coming forward and being immediately directed to services; and participation from grantees who can provide victim services prior to certification is
--
also necepary
if
we are to protect and keep those victims once they are identified. Feedback from the ORR grantees and former victims themselves also remind us that this overarching goal calls for a change in behavior, which will take a period of time.
-
To more specifically direct the public awareness efforts, we have established
communications goals.
These measurable and achievable goals will help lead to accomplishment of our campaign goal.
.
Increase awareness of the trafficking issue among people most likely to immediately encounter victims.
.
..
lncrease intermediary understanding of appropriate message and action steps when encountering a victim of trafficking. lncrease awareness among trafficking victims of the services available to them.
 
SrRA rEGIES
The public awareness campaign will focus on two primary audiences hose who are most likely to come into contact with victims (intermediaries) and the victims themselves. The intermediaries will be the first target in each city where the campaign is launched. We believe intermediaries can be utilized to identify victims and encourage them to come forward. While ultimately the goal is to encourage victims to come forward on their own, if a victim does come forward and the intermediary does not know how to react quickly and appropriately, we might lose the opportunity to assist. As discussed, we recommend launching the campaign for the intermediaries in three pilot cities Phoenix, Ariz., Atlanta, Ga. a'nd Philadelphia, Pa./Camden,
N.J.
Following an evaluation of the pilot and an-adjustment of approach and materials as necessary,
-
-
additional cities will be launched and, when appropriate, the direct-to-victim components added.
.
.
.
-
The following strategies will be used to accomplish the communications goals for the intermediary outreach: Saturate local media in target markets, as well as appropriate national and trade media, to increase overall awareness and create a buzz. Produce and disseminate materials tailored to key influencer groups that define trafficking an$butline action steps for when victims are encountered. Formulate local coalitions whose members will know how to recognize victims and cansa33ist_ hqse victims in getting access to services.
=
TARGET AUDIENCES
While thegecond wave of outreach will focus on the victims themselves, wave one will be targeted to the following intermediaries:
= .
Law Enforcement Vice squad Select national law enforcement associations Local police
.
,
Service Providers Health clinics Emergency room personnel
o
NGOs Faith-based orgar~izations
 
PROGRAM ELEMENTS The following recommended elements are aimed at helping to increase understanding of the trafficking issue as well as to help inform the target audiencesfkey inte-rmediaries about preferred identification and action steps when encountering a victim. This section is laid out chronologically, providing a road map of activity between November
2003
and May
2004
We expect the plan and specific tools to be modified as necessary and as additional information is uncovered. November
-
December
2003:
Message and Material Developtnn
. T
.
1
Develop Key Messages ,and Campaign Identification
--
Using the messages presented in the
RFP
as a starting point, the Ketchum team will further refine those ideas and develop overarching campaign messages, as well as supporting message points specific to each of our target audiences. The general platform will include messages that cover the following: Definition of trafficking Availability of services Action statement Victim
d es~ription/information
In addition, the ~etchuin eam will develop a logo or graphic identification for the campaign. This logo will be placed on all media and target audience materials to alert the user that it dgyeloped in cooperation with the HHS program and is specifically
-
.
related to trafficking. We may also want to allow local organizations and grantees to use the logo on material approved by HHS.
.-
2
Develop Earned and Paid Media Materials The Ketchum team will develop materials for use in conducting outreach to media. These materials will be developed for use at the national level and will be customized for use in the three local test markets.
k hey
will also be developed in a fashion that will--
--
make them helpful information tools for dissemination to potential coalition members, third-party partners or other intermediaries. They will be fashioned in a way that they can be easily customized for a particular audience.
arned Media Materials
The following will be used for press outreach to national, local and trade media:
..
Fact SheetsfBackgrounders Definition of Trafficking and Key Statistics Commercial Sex Trafficking Labor Trafficking (Agricultural, Domestic Servitude, Industrial) Trafficking Victims Protection Act Global Trafficking vs. Domestic Trafficking Federal Government Anti-Trafficking Initiatives