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MKTG

Amy McGuire, B-books, Ltd.

Prepared by

Deborah Baker, Texas Christian University

Lamb, Hair, McDaniel

2007-2008

CHAPTER

ConsumerDecisionMaking

Explain whymarketing managersshould understandconsumer behavior

The Importance of UnderstandingThe Importance of UnderstandingConsumer Behavior Consumer Behavior

“Ultimate” consumers who buy goodsand services for their own personal orhousehold use.

The Consumer

Market

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Consumer Behaviour Refrence Groups

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Category:	Art & Design
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Upload Date:	04/15/2010
Copyright:	Attribution Non-commercial
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