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Semester III Assgn I Total Quality Management

Semester III Assgn I Total Quality Management

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Published by Zahid Nazir

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Published by: Zahid Nazir on Apr 15, 2010
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Assignment 1
(5575)MBA Executive
ZAHID NAZIRRoll No. AB523655Semester: Autumn 2009
Question 1
a). Explain how each of the following relatesto quality:Delivery TimeTime to get the product to marketResponsiveness to changes in themarket placeLow cost(10)b). What is the quality imperative(10)
People define quality in many ways. Some think of quality as superiority orexcellence, others view it as a lack of manufacturing or service defects, stillothers think of quality as related to product features or price. Followings aresome of many ways to look at quality.1. perfection2. consistency 3. eliminating waste4. speed of delivery 5. compliance with policies and procedures6. providing a good, usable product7. doing it right the first time8. delighting or pleasing customers9. total customers service and satisfactionToday most managers agree that the main reason to pursue quality is tosatisfy customers. The American National Standards Institute (ANSI) and the American Society for Quality (ASQ) define quality as:
“the totality of features and characteristics of a product or service that
bears on its ability to satisfy given needs.” 
The view of quality as the satisfaction of customer needs is often calledfitness for use. In highly competitive markets, merely satisfying customerneeds will not achieve success. To beat the competition, organizations often
The Concept of Quality

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