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PR Project

PR Project

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Published by bvenugopalnaidu

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Published by: bvenugopalnaidu on Apr 15, 2010
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03/07/2012

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Design of study:
In today¶s modern and fast world Insurance is gaining a lot of importance. This obviouslymeans that the Insurance organizations are also prospering, yet they practice PR 
.
S
o to knowwhat are the activities they perform I have taken the topic of PR.
Objectives behind the project:
1)
 
To get an insight through the concept of PR.2)
 
To know what are the activities performed by LIC.3)
 
To see whether what is being described in the theory of PR whether it is exact or not.
L
imitations of the project:
The project includes only those theory aspects which are very essential for understandingthe art of PR very well.Also it includes the PR campaign of only one company because in the field if InsuranceLIC is the one who has a very good PR campaign.
 
 
HIST
ORY OF PUB
LIC
RE
LATI
ON:
Public Relations as a term was first formally used by µ
Thomas
Jeffer 
 son¶ 
in the year 1807,while drafting his seventh address to the congress delegates when he scratched out the words³
S
tate Of Thought´ and wrote ³Public Relations´ instead. Informally
S
ir Walter Raleigh usedit even earlier during the Land Rehabilitation Movement, while persuading people fromdifferent parts of America to settle in the rural parts of Virginia. This was the first organizedeffort to win and mobilize public opinion. In India, the term of course gained importance later through the Public Relations
S
ociety of India (PR 
S
I) in 1958.
M
eaning
A
nd
I
ntroduction:
Public Relations, commonly called as PR is an activity aimed at increasing common &understanding between an organization or individual & one or more groups called Publics.
What
I
s Public?
Public is a group of similar ideas, an assortment of persons having the same interests, problems, circumstances & goals. They vary in their forms & sizes they have a multitude of wants & desires. Each group has its own likes & dislikes. Group can be classified as: -Employees form a group/public; employers form another group, etc. Other members of the public can be dealers, wholesalers, investors, etc. Each of these groups is a public &everyone tries to attract a district audience with its varied tools & techniques. A public mayalso be made up of a no. of individual¶s who are unorganized & hard to identify but who for widely varied reasons have a common interest in the matter at issue.Today, however, when modern means of common make vast number of people aware of controversial issues & common interests, publics tend to be large & impersonal. These publics involve people who are not known to each other & are widely distributed over thecountry, or even among a number of countries. The members of such public rarely meet eachother face to face or have much direct communication. The impersonal but powerful publicsare numerous in today¶s high complex society. But finally the public is any group of peoplewho share common interest.
 
 
Relations:
It is the outcome of mutual understanding derived from the process of sharing of commoninterest where as relationship is the definite type of relation or interaction taking place between two individuals, group or departments. To understand any relationship, therefore it isnecessary that one understands the wants of those involved.The term PR is also applied to the profession responsible for handling such assignments.Corporations, govt. agencies, politicians & entertainers are among these who use publicrelations. Their publics vary from employees & shareholders to an entire community or members of the news media. The communication between an organization & its publicranges a simple news release to a sophisticated campaign featuring films, ad¶s speeches &television appearances.
S
uch communication is aimed at gaining the goodwill of the public.The basis of any effective PR campaign is public benefit. If an organization does not servethe needs of public, the public will not support it. PR experts help an organization learn whatthe public wants & then establish policies that reflect concern for public¶s interests.PR generally is practiced through:-
1.
 
C
orporate PR dept:
In a corporate department, specialists handle corporate PR activities for only that company.
2
.
 
PR 
A
gencies
: In agencies specialists carry out PR activities for several companies
3
.
 
Public
I
nformation Departments:
Non-profit organizations like colleges andGovernment agencies have public information departments that work to strengthenthe image of the organization.

Activity (7)

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