ORY OF PUB
Public Relations as a term was first formally used by µ
in the year 1807,while drafting his seventh address to the congress delegates when he scratched out the words³
tate Of Thought´ and wrote ³Public Relations´ instead. Informally
ir Walter Raleigh usedit even earlier during the Land Rehabilitation Movement, while persuading people fromdifferent parts of America to settle in the rural parts of Virginia. This was the first organizedeffort to win and mobilize public opinion. In India, the term of course gained importance later through the Public Relations
ociety of India (PR
I) in 1958.
Public Relations, commonly called as PR is an activity aimed at increasing common &understanding between an organization or individual & one or more groups called Publics.
Public is a group of similar ideas, an assortment of persons having the same interests, problems, circumstances & goals. They vary in their forms & sizes they have a multitude of wants & desires. Each group has its own likes & dislikes. Group can be classified as: -Employees form a group/public; employers form another group, etc. Other members of the public can be dealers, wholesalers, investors, etc. Each of these groups is a public &everyone tries to attract a district audience with its varied tools & techniques. A public mayalso be made up of a no. of individual¶s who are unorganized & hard to identify but who for widely varied reasons have a common interest in the matter at issue.Today, however, when modern means of common make vast number of people aware of controversial issues & common interests, publics tend to be large & impersonal. These publics involve people who are not known to each other & are widely distributed over thecountry, or even among a number of countries. The members of such public rarely meet eachother face to face or have much direct communication. The impersonal but powerful publicsare numerous in today¶s high complex society. But finally the public is any group of peoplewho share common interest.