³ANALYSIS OF THE MARKETING PLAN OF TAPAL TEAMAINLY FOCUSING ON TAPAL DANEDAR´Contents
ACKNOWLEDGEMENT 4 EXECUTIVE SUMMARY 5 INTRODUCTION 6 PRODUCTION 7 HISTORY OF TAPAL TEA 7 MARKET SUMMARY 8 SITUATION ANALYSIS 8 MARKET SHARE PICTURE 9 COMPETITOR ANALYSIS 11 A commitment to quality 13 Brands 13 COMPANY ANALYSIS 13 Brand Descriptions 14 TAPAL DANEDAR 14 Gulbahar 15 Tapal Safari 15
MARKETING SEGMENTATION 16 CONTINUOUS LEARNING ABOUT MARKETS 17 Pioneers of soft packaging 17 MARKET TRENDS 18 MARKET GROWTH 18 Strengths 19 SWOT ANALYSIS 19 Opportunities 20 Weaknesses 20 Threats 20 COMPETITION LEVEL 21 DISTINCTIVE CAPABILITIES 22 Organizational Processes 22 Skills and Accumulated knowledge 22 Coordination of Activities 23 Assets 23 CRITICAL ISSUES 23 MISSION 23 MARKETING OBJECTIVES 23 TARGET MARKETING 23
MARKETING STRATEGIES 23 POSITIONING 24 MARKETING MIX 24 PRODUCT 24 PRICE 25 CHANNELS OF DISTRIBUTION 25 PROMOTION 26
ACKNOWLEDGEMENT
Countless thanks to ALLAH Almighty for giving us suchextraordinary abilities and making us privileged enough to takepart in such activities and all respects and regards to HolyProphet Hazrat Muhmmad (PBUH) for giving us the faith pavingus on the right path with the essence of faith in GODWe would like to thank our teacher MR. JAWD SALEEM for hiscooperation and help. He fully supported us throughout the class.We express our heartiest gratitude to him. His cooperation madethis project a lot much easier.We would also like to express our heartiest gratitude to
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