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Maruti Ritz RS1904A10

Maruti Ritz RS1904A10

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Published by ashishsuman

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Published by: ashishsuman on Apr 15, 2010
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10/07/2010

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LOVELY PROFESSIONAL UNIVERSITY
Lovely School of Management
Assignment No.1MGT-514Marketing Management
Maruti Suzuki Ritz
Useful and youthful 
Submitted To: -Submitted By:-Miss Kanika JhambAshish SumanRoll No. - RS-1904-A10Reg.no. - 10905868
RS-1904-A10
 
Contents
1. Introduction:Page No. 32. Target Market:Page No. 43. Strategy:Page No. 54. Competitiors:Page No. 75. Refrences:Page No. 8
RS-1904-A10
 
Introduction:
Maruti Suzuki India Ltd. (MSIL, Formerly Maruti UdoygLimited), a subsidiary of Suzuki Motor Corporation of Japan isIndia’s largest passenger car company, accounting for over 50%of the domestic Car market.The Ritz name of the Maruti Suzuki car. Ritz is moderndesign of European car design. The latest In engine technologyand Suzuki‘s globally acclaimed expertise in compact cars. TheRitz further retiarets parents Suzuki Motor Corporation’scommitment to bring global car models with contemporary designstyle and next generation fuel efficient environment friendlyengine technology. The Ritz is one more step By Indian engineerstowards capability development in automobile research anddesign.Ritz Prices in India between 3.9 lacs to 5.2lacs in variousmodels, it’s also available attractive colours. The suspension of the vehicle with a ground clearance of 170mm has been tuned for Indian Road condition.
RS-1904-A10

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