PRIMUS RETAIL PVT. LTD.
ABOUT THE STORELocation
The store is located at F – 14/16 Model Town, Market II , Delhi. It has Mc D’s opposite to it. It islocated at the corner of the crossing in one of the posh areas of Delhi.The store enjoys a good location at the corner of the street which is quite advantageous for thestore and the store should try to exploit this benefit to maximum.
It has high profile and rather cognitive customers. Most of the customers who visit the store have prior knowledge of the product and are very specific regarding their preference. They very wellknow what to buy and what style they need. Most of the customers are loyal towards the store too.
The store has area of around 2300 sq fts. It has 2 floors (Ground and first ). The Ground floor isexclusively for Adidas brand whereas the first floor has three brands namely Reebok, Nike andMTV ( an inhouse brand of Primus company). There are some accessories of Levis available in thestore.There is one store room and 2 trial rooms on the first floor whereas 1 trial room, washroom and 1cash counter at ground floor. The strength of the staff is 5 sales man, 1 cashier and a storemanager.BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY2