Professional Documents
Culture Documents
1 Professional
Development
Professional Development:
Beyond Webinars and Workshops
By Jennifer Filla
3 Scholarship Deadline
Approaching!
3 Ask a Manager
4 Rethinking Donor
Retention Metrics
UPCOMING EVENTS:
Hello Spring
March Happy Hour
3/30/2016 @ 5:30pm
Location: Bar Louie
APRA Metro DC
Conference
4/28/2016
Location:
World Wildlife Fund
President of Aspire Research Group LLC and CEO of Prospect Research Institute
Prospect Development
2016
7/27 through 7/30
Location: Nashville, TN
Page 2
The Prospector
Visual vs. Auditory: Do you like to see concepts illustrated with pictures in video or a book,
or can you listen to a podcast during your commute?
Verbal vs. Physical: Can you read about social network theory or do you need to use
software to solve actual problems that illustrate the concepts?
Logical vs. Emotional: Do you prefer process and order, or do you like to brainstorm and
watch solutions evolve?
Social vs. Solitary: Does interaction with others energize and motivate you, or does it
distract you and you prefer going at your own pace?
Page 3
The Prospector
DC
DC
DC
DC
DC
2/19/2016
2/16/2016
2/12/2016
2/10/2016
2/1/2016
Visit our Resources Page, APRA Intl. and The Chron. of Philan. for current job postings.
!!Deadline Approaching!!
APRA Metro DC is pleased to announce our new and revamped 2016
scholarship opportunity, generously sponsored by Bentz Whaley
Flessner, to support a chapter members professional development
goals! This years award will offer flexibility and versatility by
allowing an individual member to tailor it to his/her needs and
experience level.
The scholarship will cover the cost of up to 3 activities, including registration and
travel expenses, totaling no more than $1,250.
For more details, see APRA Metro DCs website.
The Prospector
Page 4
#
#
[(1) + (2 2) + (3 3) + (4 )]
#
Nonprofits with a
high donor retention
rate have long-term
supporters who come
back year after year
As a work in
progress, a few of us
at [IJM] have begun
to explore ways to
weigh the value of a
donation within
donor retention.
The Prospector
APRA Metro DC
P.O. Box 2741
Washington, DC 20013
Phone:
(202) 495-3696
E-mail:
president@aprametrodc.net
Join Us!
Page 5
Donor Retention from page 4.
The previous equation gives a point per base to each hit, so
Player As slugging percentage is .750 (same as their batting
average), while Player B would have a slugging percentage of
3.000. While both players had the same amount of hits,
Player Bs three home runs are shown to be more valuable
than Player As three singles.
To bring it back to donor retention, the problem I have with
it is the same problem that statisticians have with batting
average: there is a lack of value placed on the desired
result, which in fundraising is the amount of money raised
and in baseball is the amount of bases.
What we have begun to explore is weighting donor retention
in a way that also gives value to the donation. Donors would
be assigned points based on whether they were not retained,
retained but gave less, retained at the same amount, or
retained along with an increase in giving. By beginning to
calculate donor retention in this way, the overall health of
our donor base would also value the amount of money being
given.