Main Tasks in Managing BrandsSelecting brand name and logo,Giving the product an identity and enhancing its visualrecognition.Differentiation: Investing the brand with the attributesnecessary to compete.Positioning the brand: Developing the right valueproposition and lodging it as the best choice for the targetcustomer.Providing the right distribution and promotion support, intune with the brand¶s positioning.
eeping the brand live and Strengthening the brandportfolio through acquisition/takeover.
Monitoring the brand through the various stages of itslife cycle.
Brand portfolio rationalization / restructure.
nderstanding brand equity and building the equity of brands.