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Session 16 Branding

Session 16 Branding

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Published by Narayana Reddy

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Categories:Topics, Art & Design
Published by: Narayana Reddy on Apr 16, 2010
Copyright:Attribution Non-commercial

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11/09/2010

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Main Tasks in Managing BrandsSelecting brand name and logo,Giving the product an identity and enhancing its visualrecognition.Differentiation: Investing the brand with the attributesnecessary to compete.Positioning the brand: Developing the right valueproposition and lodging it as the best choice for the targetcustomer.Providing the right distribution and promotion support, intune with the brand¶s positioning.
 
K
eeping the brand live and Strengthening the brandportfolio through acquisition/takeover.
Monitoring the brand through the various stages of itslife cycle.
Brand portfolio rationalization / restructure.
U
nderstanding brand equity and building the equity of brands.

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