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MyFord Touch EcoRoute Press Release

MyFord Touch EcoRoute Press Release

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Published by: nchambers9575 on Apr 16, 2010
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DEARBORN, Mich., April 14, 2010 – When it comes to achieving the best possible fuel mileagethe way you drive can be nearly as important as the vehicle you drive.Ford’s advanced new in-vehicle system – MyFord Touch
– offers an array of real-timeinformation on fuel economy performance that can coach drivers to get more miles to the gallonand save on fuel costs. In addition, MyFord Touch’s map-based navigation system offers an Eco-Route option that quickly calculates the most fuel efficient route a driver can take to get from Ato B.MyFord Touch is the latest innovation from Ford to help drivers optimize fuel economy. It buildson the fuel efficiency “coaching” concept Ford pioneered on its SmartGauge
with EcoGuidecluster for the 2010 Ford Fusion Hybrid and Mercury Milan Hybrid as well as the all-new 2011Lincoln MKZ Hybrid. The system provides real-time fuel economy data and promotes fuel-efficient driving by showing a graphic of growing leaves and flowers.
Go towww.media.ford.com for news releases, related materials and high-resolution photos and video
 New MyFord Touch
driver connect technology provides an array of real-time feedback on fuel efficiency performance that helps coach drivers to optimize their miles per gallon
MyFord Touch map-based navigation offers an Eco-Route option, which instantlycalculates the most fuel-efficient route for the driver. Ford testing shows Eco-Route canhelp achieve fuel economy gains of up to 15 percent
MyFord Touch launches this summer on the 2011 Ford Edge and will be availableglobally on the 2012 Ford Focus. MyLincoln Touch will be standard equipment on newLincoln vehicles beginning with the 2011 Lincoln MKX
“We have learned that when we provide drivers the information and tools in an interactive andentertaining way, they want to drive more fuel efficiently,” said Jim Buczkowski, Ford director of Global Electrical and Electronics Systems Engineering. “MyFord Touch provides anunprecedented level of information and interaction so drivers can make the choice to be morefuel efficient.”
The green road home
When a driver provides a destination to the navigation system, MyFord Touch accesses historicaland real-time traffic data as well as posted speed information to calculate three navigationoptions: Fastest, Shortest and Eco-Route.Eco-Route is not necessarily the fastest or shortest route but is the most fuel efficient. Typically,it charts a course that avoids congested freeways while maximizing the use of major roads wherethe driver can maintain an efficient rate of speed. When Ford of Europe engineers tested thefeature, they achieved up to a 15 percent improvement in fuel economy using the Eco-Route.“When drivers use Eco-Route – particularly in combination with MyFord Touch’s fuel-economyfeedback and fuel-efficient driving techniques – they can achieve a noticeable increase in fuelefficiency,” said Jennifer Brace, Ford user interface design engineer.In addition to its Eco-Route feature, MyFord Touch enables drivers to monitor and track their vehicle’s real-time fuel economy performance and mile-per-gallon averages for the past five, 10and 30 minutes in the form of a bar chart next to the fuel gauge on the display. Drivers cancustomize the amount of information provided to meet their needs and hone their eco-drivingskills over time. “MyFord Touch not only gives drivers information they can use to improve their driving habits, but also expands on that capability by engaging the navigation system to give drivers a variety of options,” Brace said. “The benefits will be greater because MyFord Touch and MyLincolnTouch will be widely available in the future.”
Go towww.media.ford.com for news releases, related materials and high-resolution photos and video. 2
Eco-driving tips
The U.S. Energy Information Administration reports that the U.S. uses about 150 billion gallonsof gasoline annually. If every driver practiced eco-driving techniques, which can result in anEPA-estimated 15 percent benefit in fuel economy, more than 22 billion gallons of gas would besaved.Eco-driving techniques tested by Ford showed that motorists coached in eco-driving cansignificantly improve the fuel economy performance of their vehicles.
Here are simple tips thatany driver can use:
Slow down and watch speed – 
Drive 55 mph instead of 65 to save fuel. EPA estimates a10 to 15 percent improvement in fuel economy by following this tip. Also, aim for aconstant speed. Pumping the accelerator sends more fuel into the engine. Using cruisecontrol whenever possible on the highway helps maintain speed and conserve fuel. 
Accelerate and brake smoothly – 
Accelerating smoothly from a stop and braking softlyconserves fuel. Fast starts, weaving in and out of traffic and hard braking wastes fuel andwears out some of the vehicle components, such as brakes and tires, more quickly.Maintain a safe distance between vehicles and anticipate traffic conditions to allow for more time to brake and accelerate gradually. 
No idling – 
Today’s engines don’t need a warm-up. Start the car immediately and gentlydrive away. Don’t leave your car idling. Prolonged idling increases emissions and wastesfuel. Turn the engine off in non-traffic situations, such as at bank and fast food drive-upwindows, when idling more than 30 seconds. 
Check your tires – 
Keep tires properly inflated to the recommended tire pressure. Thisalone can reduce the average amount of fuel use by 3 to 4 percent. Under-inflated tiresincrease rolling resistance and reduce fuel economy. They also wear more rapidly. Check the vehicle’s door-post sticker for minimum cold tire inflation pressure. 
Be kind to your vehicle – 
Maintain proper engine tune-up to keep vehicles runningefficiently. Keep the wheels aligned. Wheels that are fighting each other wastes fuel.Replace air filters as recommended. Use a fuel with good detergent additives to keep thevehicle engine clean and performing efficiently. Always consult the owner’s manual for  proper maintenance. 
Travel light – 
Avoid piling a lot of luggage on the roof rack. The added frontal areareduces aerodynamics and will hurt fuel economy, reducing it by as much as 5 percent.Remove excess weight from the vehicle. Unnecessary weight, such as unneeded items in
Go towww.media.ford.com for news releases, related materials and high-resolution photos and video. 3

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