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Layla’s Soft Screaming: A Discourse Analysis of

Cyber-Feminist Resistance on the Egyptian Women


Blogsphere

Dr. Mohamed Hossam Ismail


Faculty of Mass Communication
Ajman University
UAE

:A Research Paper submitted to

The professional Education Section of


The International Conference of the IAMCR
:Media, Communication, Information"
"Celebrating 50 Years of Theories and Practices

UNESCO, Paris, France


July 23-25, 2007

July 2007
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1. Introduction:
This study explores the aims, activities and challenges of women’s cyber-feminist
activities in Egypt as well as causes and solutions of women’s problems proposed in
these activities' discourse. The case study will be the campaign that took place within
the Egyptian blogsphere on September 2006 titled: “We Are All Layla”. The campaign
named after Layla, the main fictional character of Latifa AL-Ziat's novel "Open Door".
The late Latifa AL-Ziat, a prominent Egyptian leftist feminist, portrayed "Layla" as an
example of a problematic heroine who represented the oppressed women in Egypt. The
Campaign raises complex issues in relation to feminist ethnography.

The purpose of this paper, also, is to analyze the potential of blogs as a medium as it is
being used by and for women and to explore the representations of women that are
being created online, specifically in this campaign. In this e-activity, the symbolic Layla
had a virtual screaming that used a "soft"-ware technology of blogging to pass on loud
unyielding real screaming in her quest for justice and equal human rights.

Through discourse analysis of the posts written in both male and female Egyptian blogs
who shared in the campaign, the study will demonstrate the similarities and the
differences among Egyptian female bloggers and their male counterparts, which are
related to both the historical emergence of women’s movements, their developments,
and in particular their close affiliation to neo-nationalist struggles against political
corruption and despotism in Egypt, as well as contemporary circumstances such as
ambiguous government policies, repression of civil societies and prevailing Islamic
resurgence. This contribution also looks to the specific factors and conditions that shape
these women’s e-efforts in this particular phase in Egypt’s history.

This paper would argue that the female Egyptian bloggers mostly use strategies of
Islamic feminism to claim their rights lost by the selective interpretations of religious
texts by men, and attacking the practices driven from old and torn traditions not from
true Islam. However, some female bloggers have not been aligned with any specific
ideology applying some strategies of the third-wave feminism discourse to identify
their problems and attack types of discrimination against them. The female bloggers
who framed their posts using discourse of Islamic feminism have gained positive
responses by male bloggers, whereas those who framed their post using discourse of
third-wave feminism have been attacked by male bloggers in their responses to the
campaign.

The study will use a qualitative discourse analysis through strategies of "Framing
Theory". The concept of framing has been pivotal in research on social interaction
among anthropologists, sociologists, psychologists, and linguists. Socio-logistical
research shows how the discourse analysis of frames can be applied to a range of social
contexts. This paper is trying to provide a theoretical framework for conceptualizing the
relationship between frames and schemas as well as a methodology for the discourse
analysis of framing in interaction, and then applying this framework to analyze the
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campaign of (We are all Layla).

2. Cyber-Feminism: An Egyptian Version of "Girl Power"


Cyber-feminism is a sub-movement of feminism that deals with female identity and
feminist theory in the domain of 'cyberspace', i.e. computers, the Internet and
information technology. Women who choose to use communication technology as a
means of organizing or activism. Definition as a political strategy Linking the terms
"cyber" and "feminism" produces a crucial new formation in the history of feminism(s)
and of the e-media. Each part of the term necessarily modifies the meaning of the other.
"Feminism" (or more properly, "feminisms") has been understood as a historical--and
contemporary--transnational movement for justice and freedom for women, which
depends on women's activist participation in networked local, national, and international
groups. (Everett, 2004: 1278).

The study articulates objectives of the campaign (we are all Layla) with objectives of
cyber-feminism. However, concepts such as Cyber-grrl, woman Cyborg are kinds of
movements that do not exist in the Egyptian society that witnesses a kind of Islamic
resurgence which resulted in the emergence of Islamic feminism.

This research paper uses the term “Third-wave Feminist” to identify the discourse of
female Egyptian bloggers who used strategies different from those that have been
described as Islamic feminist. Those female bloggers did not relate to any specific
ideology, instead they began, using a postmodern term, with their “mini-narratives”, i.e.
their personal stories about injustice inflicted upon Egyptian women and girls. Having
no particular ideology is considered as a strong point in their favor which asserts their
uniqueness and originality.

The Internet helped Egyptian women to be cyber-activists because they managed to


reach advanced level of using the Internet, to be publishers. Women’s usage of and
contribution to the online medium lead to more advanced level of participation, that of
representation. The magic words in this arena are blogging, being bloggers, and creating
their own blogsphere.

The Weblog is one of the most illustrative phenomena that are extending currently
within the Web sphere. It is creating a new protagonist within the users and converting
them into creators. The blogs have a very easy editing process, free access and a
potential spread. These are the reasons to consider the blogs one of the emblematic
elements and new tool in the new information society. The normal user of Internet, as
the core of this format, is due to be an active part of Internet society. The bloggers are
retaking the collaborative spirit they were longing for.

The motives to write blogs differ from one to the other. Normally it is considered a
window to express freely personal points of view, sharing private experiences,
criticizing social values, culture, economic laws, social behaviors, and political
restrictions among others; delivering new thoughts, personal literature, poetry, novels;
searching for new knowledge, promoting explorations, analyzing social concepts,
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sharing travel experiences, etc.

Some considered these explosion of the Egyptian blogs as a result of the role AND
bravery of blogs in the Kifaya movement that, in essence, is a reaction to 25 years of
rule by Mubarak (Zuckerman, 2006: 1).

The movement has brought together a wide range of opposition parties - Nasserite, pan-
Arab, youth, as well as the Muslim Brotherhood. It’s always had an online component,
beginning as a manifesto authored on the Internet and much of the organizing is done
via mailing lists and Yahoo groups. Bloggers have been critical to the movement’s
success as well - initially, it wasn’t well covered by the press, but bloggers have helped
take up the slack and provided press coverage that domestic and international media
initially didn’t.

In the context of that blogging euphoria, the campaign of (We are all Layla) emerged. A
satirical blogpost from Manal and Alaa (the prominent bloggers) on their website
encouraged women to start carrying sharp sticks so they could castrate men who
sexually harassed them. It was pretty clearly a joke, but this didn’t stop Al Jazeera and
the BBC from running stories stating that Kifaya was now using blogs to encourage
women to take up arms against men. (Zuckerman, 2006: 2).

After a couple of weeks, one act of both citizen journalism and activism created the
campaign called “We are all Layla” as 200 women bloggers organized a day of
simultaneous blog-posts, where they all talked about the difficulties of being female in
Egypt especially kinds of discrimination and harassment.

Many of the female participants in (we are all Layla) designed another blogger
campaign to combat ads created by the department of tourism, which showed bikini-clad
women on beaches and belly dancing. The theme of the blog campaign was “Egypt is
not like this” as well as another campaign launched especially to stop sexual harassment
titled: “ Not to let your daughters devoured in the Street”.

3. Framing Egyptian Cyber-Feminism: Discourse Analysis of


(We are all Layla) Campaign
3/1. Bloggers' Discourse Sets Frames

Framing is the process of selecting and highlighting some aspects of a perceived reality,
and making connections among them so as to promote a particular problem definition,
causal interpretation, moral evaluation, and solution. Frames construct social reality and
influence people by determining what they notice or identify as a problem, and then how
they understand, remember, evaluate, and choose to act (Entman, 1993: 25) using a
specific discourse

I am suggesting that Worldview, as a 'basic paradigm introduced by Lucian Goldman,


the philosopher and social scientist, can clearly set the relation between discourse and
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framing. Worldview is a historical paradigm that describe the perspective adapted by a


specific class, gender, or ethnic group in understanding its social reality; this paradigm
connects its values with its discourse and actions' (Asfoor: 1998: 92-94) Therefore,
'Worldview creates a discourse that sets the frames of a specific problematic situation'
(Ismail: 2002: 95).

Frames, in general, perform four functions: Problem definition: Which issue, event, or
political actor (individual, group, or nation) gets noticed or is defined as a problem?
Diagnosis: What caused or created the problem? Judgment or moral evaluation: Why
has this happened? Whose fault is it? Remedy: What should we do about it, e.g. what
are the solutions of this problem(s)? How can we improve this condition or effect?

However, and according to the specific nature of the campaign that reflects many
problems of Egyptian women not a single problem, I will make some modifications that
suit the campaign (We are all Layla) analyzed that has two contradicting frames for both
female and male bloggers. My Discourses Analysis will be classified into three
categories:

Objectives/Counter-Objectives of the campaign as stated by the bloggers, which will


be more comprehensive than definition of the problems, Causes/ Counter-Causes of
Egyptian women’s problems as mentioned by the bloggers, and finally Solutions and
Counter-Solutions of women's problems as proposed by the bloggers.

3/2. Objectives/ Counter Objectives of the Campaign

The first posts elaborate how the campaign began which the study considers as a good
example of professional education of cyber-campaigns: Shaimaa wrote: “The
campaign titled (We are all Layla) began with one Layla complain to another Layla. The
number increased to three, then up to fifty girls and women. We have figured out that
regardless of our backgrounds and agendas we are all actually Layla.

Layla is the raw model of the Egyptian girls who witnessed different situations in a
society that put men in a superior rank whereas put women in an inferior one, a society
does not care about her dreams and thoughts” (1).

Lasto-Adri or ( I-do-not-know) used the stylistic form of diaries to describe her


contribution in the campaign by saying:

“August 28th: The notion of (we are all Layla) preoccupied my mind for a while. I had
tried many times to open the notion with my colleague bloggeresses, but I decided to
retreat. Till that day I knew Shaimaa for the first time, and I cannot remember what
brought the subject, yet for my astonishment, I found Shaimaa very enthusiastic to open
the subject with (An Egyptian Girl) that night. We had the first meeting (Shaimaa, An
Egyptian Girl, EPITAPH, and me).

August 29th: (Arabesque) and (The cry of curlew) joined us. We started searching about
the biggest number of female blogs of many ages and backgrounds and wrote the form
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of the invitation, as well as we proposed the name of the day putting into consideration
the symbolist dimension of choosing Layla.

September 1st: Layla had a consensus. We added female bloggers who approved on
contributing in that day in separate mail group to facilitate discussion.

September 4th: We sent the first email to that group, and for our surprise we found more
than 100 messages in our inbox. In that day, I recalled the poetic line of Suad AL-Sabah,
the Kuwaiti poet (O' man, why are you always interested in my look, and you never
perceive my mind?) while thinking about injustice imposed upon women by the oriental
society from my perspective, a perspective of 21-years-old girl.

September 9th: Launching the Day. I made sure of my feelings, I do not want this
masculine society's sympathy to change its inherited traditions, I only wanted to say to
women in our oriental societies: O' Women, come to understanding, we are all Layla,
and we are all up to this task.” (2).

An-Egyptian-Girl explained why they chose Layla as the symbol of this campaign
mentioning: " EPITAPH first proposed Nora, the heroine of Ibsen's famous play "The
House of the Doll", then Mariam proposed Layla, and we all agreed upon because we
found her a real Egyptian model represent our problems" (3).

In the same post written by An-Egyptian-Girl, she explained in details the major
objectives of the campaign by saying: " However, Layla who saw, from her childhood,
many forms of discriminations, managed to preserve her trust in herself believing that
her role is not less that any man, whether at home, work or School.

The first day of we are all Layla is just a beginning, and as in every initiative, it had its
own flaws like appearing as a front against men. We wanted it feminine first, but we
cannot reach any of our goals without dialogue" (4).

Life or Something Like it added that the campaign is indented to: "encourage every
silenced and voiceless Layla to speak and tell her problems, to let every brother feels his
sister, every father to sense her daughter, every husband to feel his wife, every son in the
street to feel his mother, and every man in the street to feel his responsibility"(5).

White Wizard explained why it is important for women to open up their hearts as: " Dr.
John Gray said that woman talks for many reasons among them, to explore what she is
trying to say, to feel better and relive frustration, to know herself better whereas man
accomplish all of these goals by being silenced to regain his strength" (6).

The majority of the Egyptian male bloggers did not "buy" the benign goals of the
campaign introduced by female bloggers, introducing, in turn, their own perspective of
the goals of the campaign, which considered as Counter-Objectives of the campaign:

Abdallah Muftah, a controversial contributor in the campaign said: "The intention of the
campaign (we are all Layla) is destructive: this group of posts reminded me with books
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of Nawal AL-Sadawi (the famous radical feminist) and the Journalist Eqbal Baraka (a
prominent liberal feminist and journalist), bloggeresses used the same phrases and
notions that do not exist in our culture like the masculine society. Those terms
introduced to our culture by some charlatans, secularists and atheists. This kind of
thoughts leads to negative ends religiously, psychologically and socially" (7).

Allah, Homeland, Fatemah, who accused the female bloggers who arranged the
campaign of being sexually deviant, gave untrue negative evaluation of the campaign,
its goals and solutions and unjust biased interpretation of the Day by saying: "
All posts were a kind of portraying for problems of Layla as if we, men, ignore these
problems.

He continued "I thought women would talk after long period of silence to oppose a
society that treats them as commodities. A father sells her to a husband who in turn
inherited her to a son. They are all keeping a worn masculine traditions helped by your
silence and submissiveness". The male blogger mentioned that the campaign (we are all
Layla) emerged from the hostile atmosphere of showing incidents of sexual harassment
and proposing bizarre solutions like castration of harassing men by needles or adding
camphor oil to their meals like what is happening to army soldiers" (8).

I froze my self in a still life painting used the strategy of distraction, mentioning some
other issues that he considered more important than women issues like: political
program of corrupt National party that rules Egypt for decades, Middle East conflict as
well as violence in Iraq, Lebanon and Palestine. He scornfully, asked bloggeresses
whether those issues are so sad and disgusting that they could not tolerate. He described
the campaign as a trivial one for it transformed some exaggerated personal cases to a
national cause (9).

Our Egypt was upset because he considered the campaign an unnecessary effort that
would split the Egyptian blogsephere by saying: " Why do we always want to hit blogs
in a killer point? Why do some of us insist to have pacts and blocs inside the successful
Egyptian blogsepgere via creating a feminine hostile atmosphere? In this campaign,
every bloggeress came out with one of her complexes. We all have one, but we cannot
reveal it any time we want because we all like this place. This bloc of (We are all
Layla), who wrote in a blunt discriminative style, will harm more than it can benefit
anyone". (10).

This study partially agree upon this idea because some of the replies of men showed
animosity and resentment.

Tareq (Two Words), a male blogger had the moral courage to read all the posts of the
campaign classifying the male responses to (we are all Layla) campaign into four
categories:

"The first category can be called (Mixer of Cards). We can find some men opposed the
campaign, but instead of attacking what is already written, they wrote phrases like:
(Morsi [the male symbol like Layla] also undergoes injustice not only Layla), (we are all
Egyptian, we are not supposed to discriminate Layla from others), (Have we solved all
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problems of Egypt to look at Layla's problems?). This kind of replies is trying to hush
the other opinions or distract them with statements that are irrelevant to the subject.

The second category can be titled (Sheik Potato Head). He used statements like:
(Quran says Men have upper hand over women), (No for Changing Allah's laws). Such
phrases are true religious mottos misused for false purposes. Any female blogger neither
asks for changing holy texts nor for being equal with men in inheritance. Those male
bloggers tried to drag bloggeresses to a battlefield where they are masters in fighting
within, which is religion.

The third category can be named (The extremist clown). He satirically uses phrases
such as: (Ok men, from now on we are supposed to sit at home cooking and cleaning),
(The international Zionism is managed to infiltrate the Egyptian society). They
portrayed a caricature that is repulsive to readers.

The fourth category is the rational male bloggers but they are unfortunately a forgotten
minority" (11).

An-Egyptian-Girl replied in her blog defending the campaign and returning the bullets
by saying:

"Accusation: A punch of girls had a balloon and blow it up…cute girls!


Defense: We have to confess that Blogging is the decisive factor that gave us this push
to arrange such a day or campaign. Without blogging, we would not have met and
thought about this day, because blogsephere has taught us the ability to speak our minds.

Accusation: Nawal AL-Sadawi is our feminist minaret we gather around


Defense: Some men are pushing us to take a defensive position. From our posts written
in our blogs, the blogsephere community knows our thoughts and knows us. We are not
parroting anybody.

Accusation: This feminist adventure cracked the national consensus and split the efforts
of the movements that oppose inheriting of presidency in Egypt.
Defense: what is the relation between this and that? Any blogger have many loyalties
and identities" (12).

3/3. Causes/ Counter-Causes of Women's Problems

Egyptian Female bloggers had many reasons that they considered behind the dire
situation of the Egyptian women. The study will, here, elaborate the Causes of
Women's problems:

Helpless Government: White Wizard said "Her Excellency Mrs. Susan Mubarak did
not do anything helpful for Egyptian women. Their Excellencies, passive ministers of
social affairs, have not done anything for women because they were occupied with their
own battles to preserve their authoritative chairs" (13).
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Political Despotism: Salma Salah claimed, "The whole Egyptian society is


subjugated. Layla live in a world of oppressed people who are trying to release tyranny
imposed over them in Layla's body either by covering it, torturing it, or having sex with
it" (14). Moreover, Meza teza added that: " The call for a feminist revival is long
overdue. But in our region, where life itself is at stake, feminism seems, as a luxury that
men at war (men in poverty, men under oppression) can not afford" (15).

A Post (Tadwenna) also mentioned that" The corrupt governments are a reward given
for the submissive and surrendered peoples. The status quo in Egypt is the logic result of
the silenced men and women alike because both transformed their society's mistakes to
an accepted matter" (16).

Worn Traditions: The bloggeress An Egyptian Girl tried to display how deeply rooted
this negative look against women in the Arab and the Egyptian heritage is. She explored
a new cultural arena that is proverbs. There are many proverbs in the Egyptian culture
that reflect this inferior status of girls and women.

One proverb says: "O you, mother of girls, you will endure hardships till you die".
Second, portraying the moment after knowing the sex of the baby after giving birth,
might be translated into: " When they said to me it is baby boy, I felt my back is strong.
However, when they said it is a baby girl, I felt like the ceiling of the house tumbled
over me" (17).

Also, the bloggeress New Dawn (Fajr gaded), tried to portray the chattered woman who
move from the venoms of worn traditions to the venoms of self-flogging (18).

Egyptian Chronicle (Zeinobia) added that she simply believes that Islam gives women
all of her rights yet backward traditions and norms are stronger than religion itself
(19). Lady Nomenos is trying to be more specific by mentioning the problem of
Teenagers Marriage in Countryside. She proposed that girls in countryside in Egypt
are usually obliged to marry in a young age (20).

The masculine society misinterpret Islam by its selectivity of holy texts:


A Kite clarified "Allah have not been unjust to Layla, worn traditions have been. Allah
(God) did not create women to be oppressed, how come would God create a human
being to torture him or her? Allah said: "O Mankind! Be dutiful to your Lord, who
created you from Adam, and from him he created Eve, and from them both he created
many men and women; and fear Allah through whom you demand your mutual rights
and don't cut the relations of kinship. Surly, Allah is ever an all-watcher over you".
( Surat An-Nisa (the women), verse 1).

Adam has become a witty lawyer who looks for punctures among words, Could we see
a near day when Adam would bury Eve alive? Then why Adam become upset when he
hears that he has a baby girl? Allah said: "And when the news of the birth of a female
child is brought to any of them, his face becomes dark, and he is filled by inward grief!
He hides himself from the people because of the evil of that whereof he has been
informed. Shall he keep her with dishonor or bury her in the earth? Certainly, evil is in
their decision". (Surat An-Nahal (The Bees), verses 58, 59).
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How come these noble texts transformed upside down to phrases like: " Never raise
your voice before me, say yes only", "Your brother is a man he is free to do what he
wants", "To hill with love, it is impoliteness. You should marry your cousin", " We don't
have divorce in our lexicon"…etc. Those phrases made Layla a coward person or let her
disbelief in any principle" (21). Rania Youssef had the courage to say: " Men do not
apply the true humanistic rules of Islam" (22).

The notion of misinterpreting Islam by its selectivity of holy texts displayed through
an archetypical story of a girl from a village in Upper Egypt who is forced to marry a
guy older than her by 15 years. The family told her as long as he is able to F***, it is Ok
to marry him (23).

Women are oppressed by aged cultural heritage not by Islam. There is a kind of
confusing between Islam and the Islamic thoughts by human. Those who monopolize
the interpretation of Islam considering themselves the owners of the sole truth that
subjugate women. Therefore, the Islamic thoughts are human efforts that can be
changed and evolved over time and history (24).

Hypocrisy, discrimination, and double standards: Farida and trying to be


special said: "Yes my baby, God is one, and the fault is one, but in the world of Oriental
people, God is one and the fault is two: one feminine and one masculine. Everything
could be forgiven for men yet not for women. You will not be a teenager who lives her
age, but your brother will feast in his adolescence. A young woman is not supposed to
have a love affair before marriage, or to have sex because it is a sin. It is adultery.
However, a young man may love or even have sex before marriage, and all of his
outrageous deeds are forgiven" (25).

I am leaving showed the consequence of discrimination in this psychotic effect


saying : "I was, in my day dreams years ago when I was young, imagining myself a boy
not a girl, so that I could do want I want having areas of freedom exclusive for boys"
(26).

Discrimination extended to jobs as Perhaps (Rubama) proposed: "The society prefer


doctors, physicians, and to be men, whereas customer service employees and secretaries
to be women because women are good for display purposes" (27).

Continuing the forms of discrimination, a girl can not purse a practical faculty because
she is going to late at night, she is not supposed to join acting group at school or college
or be elected in student organizations, she is not supposed to travel alone. In our Arab
Societies, women are treated like second, third or even fourth rank citizens. This fact
cannot be hidden by media make up or could not be ignored by men The girl in the
Egyptian society is a burden from her birth till her death. (28).

Sexual and non sexual harassments in public transportations: A bird in the


yard gave a kind of bird's-eye-view of the problems saying: " Layla gets sick and tired
from greediness, bad manners and lacking of courtesy of Taxis and microbuses drivers.
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They are insulting her, touching her whoever Layla might be, young or old, married or
non married, even Layla with a baby would witnessed such a non civility every day. The
tragedy escalates when she see people around her act like audience in a theatre" (29).

My Scattered Dreams gave a personal experience of that kind of Sexual Harassment in


public transportation by saying that a 30-years-old man touched her thigh in the
microbus when she was in her way to take a private lesson. From that moment on, she
never was out alone (30).

After the campaign of (We are all Layla), which started this kind of self-revealing for
Egyptian bloggeresses, incidents of mass sexual harassment took place in Cairo on
October 2006 synchronized with days of (Feast of Fetr) the Muslim feast that takes
place after fasting of the holy month of Ramadan. Egyptian bloggeresses led by An
Egyptian Girl, therefore, started another campaign aimed to collect testimonies of
Egyptian girls who have hit by those frenzy human-wolves under the slogans such as
" Speak Girl, Break the barrier of Silence" and " Stop violating your daughters' on
platforms" (31).

Men Oppressive behaviors towards women: This category includes many sub-
categories of masculine coercive measures.

White Ink talked about Women abused by their husbands yet they can not ask for
divorce (32).

Eternity showed the ironical situation of the Egyptian women these days saying: "One
century ago, women request their rights. When men gave them their rights, they also
gave them their duties. Men do not want to do their responsibilities either at home
or outside home (33).

Kalbouza laken sampateek (Chubby yet simpatico) gave a first hand experience about a
married woman whose husband is a trader. He got entangled in taking drugs. Their
financial status got so bad that she had to work as a servant in houses for few pounds
hardly feed her children (34).

EPITAPH_87, one of the leading coordinators of the campaign, gave three major faults
of men. First, men get used to take advantage of our silence and submissiveness.
They do not help wives at home refusing share in domestic responsibilities. Second,
men treat women as commodities. [Her] fiancé used to talk to [her] like that: "I am
going to pay a lot for our engagement". Third, men hate intelligent women because
they are dangerous; they uncover the masculine mentality that has many flagrant double
standard behaviors (35).

Moreover, A kite spoke about ignoring wives by husbands and choosing the café shops
to hang with male friends, spending long hours surfing the net, or gazing at the girls of
the Arab music videos whom were invented by other males (36).

Bluestone elaborate how men see women like vulnerable creatures by telling her
personal story. A car crash took place between two cars, Layla was pressed by people
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not to talk with the male driver of the other car. She has to wait till she reaches out a
male relative (brother or cousin) who can negotiate with the other male!! (37).

This is a problem that reflects a socioeconomic background; people in Egypt do not


exchange insurance information in a calm way, because in most cases poor Taxi drivers
in Egypt do not have car insurance.

The oppressive behaviors of men can extend to the intimate relationship between the
two sexes.

Still in my mind mentioned the Sexual non-fulfillment of husbands and wives by


saying: "Sometimes the reasons behind domestic misunderstandings could be traced to
the sexual disappointment. The indication that would assures that is the widely spread
sexual chats among married couples, the phenomenon that needs research" (38).

Kalbouza laken sampateek (Chubby yet simpatico) had a very popular post in this
campaign. The post begins with a drawing portraying a woman with five hands: one
cleans window, second cooks, third feeds baby, fourth gathers dried clothes, fifth cleans
floor and with her two legs, one gathers dust, and the other presses clothes. The cartoon
ended with a comment saying: "this is the Arab Layla, she has seven hands and legs,
working without rest, and at night, she should be sexual goddess to satisfy her Adam
spending with him red seconds, then he tossed to the other side leaving her to suffer the
rest of the black hours".

That was the first post that insinuates that among the ordeals of Layla is enduring her
husband's impotency, sexual weakness, or premature ejaculation. The post got many
replies from both women and men. Women considered the bloggeress courageous
enough to talk about this taboo in the Arab society whereas men considered the post
offensive lacking bashfulness of a Muslim woman advising the writer to put tablets of
Viagra close to her bed and not to generalize her personal calamity (39).

The subjugation of women by women: Not only men who oppress women but
paradoxically women have a share in oppressing other women. A Post (Tadwenna) said
that we all witness women who dislike having girls preferring boys (40). Moreover, A
kite added: "In this society, women are holding these bad thoughts. She is raising her
baby boy on these ideas, and soon he would be a part from this masculine despotic
structure" (41).

Considering Marriage is the ultimate goal and fulfillment for Oriental


women: Want to be a pride described the situation of those who do not find a groom,
or the situation of old maid whom their number dramatically increases in her society.
"Should they burn themselves alive? Women should be economically, scientifically, and
psychologically prepared for this moment when she figures out that she has to face life
alone" she exclaimed (42). I don't know also depicted the pressure put upon
unmarried girls, the limitation of Layla in marriage and having children as the society
consider any woman as a pariah person when she rebelled the notion of a baby machine
(43). Blue Stone showed the irony of women status as the Egyptian society has been
deteriorating and even is getting worse compared with the pharaohnic ages (44).
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Economic pressures: A Star (Negma) was the first female blogger to go beyond the
problems of her class to mention the problems of the downtrodden women who
support families and women who financially support their little kids (45).

Blue Rose concluded: "Neither governments nor members of society care about those
poor ignorant women who live in the peripheries in mega-cities like Cairo" (46).

Economic pressures can make marriage as a contract between one male (father) and
another (husband) as A Kite showed that the commodity is the girl who move from one
house to another like a piece of furniture or an apparatus (47). The bloggeress used the
style of writing the merchandise contracts to convey her notion.

Those are the reasons that have been used by female bloggers in this campaign to
describe women's drastic situation in Egypt at the beginning of our 21st century;
however, male bloggers naturally had their own reasons that I consider the Counter
Causes of Women's problems:

Political oppression is practiced over all men and women: Many male
bloggers consider: "The crisis is not the crisis of women, it is the crisis of oppression
upon human being in Egypt as a whole. Woman can not be liberated unless men get
liberated themselves" as Reformer 1976 mentioned (48). The ethical illness touches
every member of the society not men only. There is no law to protect men and women
alike (49).

The weakness or the absence of laws: Abu pasha who is considered one of the
rational minority of male bloggers said: "The notion of domination of the masculine
thoughts has its roots in the weakness or the absence of laws as managing life matters
and interests by force was a common practice" (50).

Discrimination can be also inflicted upon men: My grandfather Eskander


offered counter stories that indicate that oppression or discrimination can be also
inflicted upon men at home or at public transportations. Father can ground a baby boy
because he is crying while forgives his daughter. Women have separate carriages in
underground while men have to crowd over each other (51).

Corrupt Media is behind Sexual Harassment: Unbrainwasher suggested that


what happened is a reproduction of huge amount of images of stupid boxing and
wrestling matches aired by satellite channels besides images of naked artists and dancers
in music videos and advertisements which are sexually suggestive" (52).

Women oppress women: The end of alley has realized that the majority who put salt
on the wounds of a divorced woman or an old maid are married women themselves. The
married girl shows off because she managed to marry and to be secure, and practice
superiority and haughtiness over the poor widow or barren wife though all of those did
not harm her by anything (53). This is me has also realized that women have a kind of
14

internal or self-Oppression. Women have masochist attributes. There are some enjoy
the maximum degree of pain and degradation, and some others get pleasure from a
minimum degree of dependency, some women want their men to complete the role of
their parents, like asking about her by phone, introducing presents, or not forgetting
their birthday. Women sometimes want to feel like a weak creature (54).

Exaggeration of Individual problems by female bloggers: Blue Rose had a


strong reply to Muftah's claim of exaggerating shooting: "Your problem Mr. Muftah that
you are not able to objectively read posts of (We are all Layla). You consider that
participants in our campaign are wealthy girls who live in air-conditioned Cyber rooms
and those stories told by them are exceptional and rare in our Egyptian society. What
you are talking about? The girls who are deprived from education are exceptional?
Women who financially support their families are rare? Have you ever known that we
have in Egypt nine million families that are supported by women?" (55). Some male
bloggers like Windows were more objective saying that most oppressed Layla are from
countryside not from Cairo (56), which is very true.

Imported Western Feminism: Dead man blog considered that the feminist groups
and advocates of liberation of women have transformed women bodies to something
invaded by all, accessible to all. He prayed to Allah to let Islam be victorious over
infidels who exploit women (57). This is a typical post that used displacement to distract
readers from the main points discussed. Another biased male blogger said that the true
problems of women derived from the looseness and deviation caused by freedom given
to girls and women (58). However, Unbrainwasher, a fair male blogger said to those
demagogue male bloggers: " Today I was about to write a post titled "Layla and the
postmodern perspective of seeing self", but I replaced it with this more simple post.
Assume that (An Egyptian Girl/Zienab) is the niece of Nawal AL-Sadawi, and (Dr.
Rose) has an extremist feminist agenda and she is given money by feminist thinker
Betty Freidan, and (Farida) has a complex from men, and (I do not know) has delusions,
and (Zenobia) took Qasim Amin (The liberator of women) as an idol although he was an
atheist and an agent for imperialism. Let all those behind you and ask your mother, wife,
sister, or friend a simple question: is the Egyptian woman oppressed? Use your personal
experience to know the other, the women" (59).

3/4. Solutions/ Counter-Solutions of Women's Problems

The majority of posts of blogs did not contain solutions for women problems for many
reasons among them: Changing the women status needs change of traditions of society,
which is a process that takes time. Moreover, the main objective of the campaign is
disclosure, confession and exposure of the dire situation that Egyptian and Arab women
live in. However, female bloggers concentrated their solutions in these categories:

Return to ethos of religion either Islam or Christianity: Farida and trying to be


special proposed trying to return to the "true" religion, which is far from the masculine
selectivity (60). This is the essence of Islamic feminism as proposed by the Egyptian
female bloggers.

Deconstruct Traditional Feminist Discourse: A Post (Tadwenna) suggested that


15

the oppressive women are not the product of men as the feminist organizations were
trying to convince us for decades, members of those organizations allowed themselves
to speak on behalf of us without our permission (61).

Looking to women as human beings instead of mere females: The difference


between men and women perhaps is in their way of thinking or their structure of body,
but definitely not their rights and duties. Women's social and educational rights do not
serve only women; they serve the society as a whole. A happy mother raises peace-
loving men. A fulfilled mother raises secure men. A respected sister teaches respect to
men. The French says cherchez la femme. Women perhaps are the cause of all the evil,
but sure the source of all solutions (62). An Egyptian Girl mentioned the same idea, yet
in harsh words, urging men to let aside that inherited stupid haughtiness whom are
saturated with, and see problems of women from different perspective because, for sure,
half of the society deserve better than they are given (63).

Seizing the virtual paradise, the blogsphere: Because without it, as I don't know
concluded: "women would not have been able to withstand challenges. Seizing every
campaign like " We are all Layla" is a must till a change happens" (64).

Definitely, the Egyptian male bloggers had their own perspective of solutions to
women's problems in Egypt that matched with their proposed causes. Here is the
Counter-Solution of women's problems:

Submission to Allah's laws: Abdallah Muftah did not miss this opportunity to give
Egyptian women his pious demagogic advice saying: " How come these women and
girls want an equality in everything. God's prophets themselves were men. Every sex
has its own tasks and missions. How come night be equaled to day. Sheikh Sharawi said
that. Every member of the society understands that Islam preserve Layla's rights" (65).
The late Sheikh Sharawi was a well-known televised preacher who had conservative yet
controversial opinions regarding women. He refused to let his daughters get more than
high school education considering that home is the very place of a girl.

Disengagement with any Western Feminist Movement or Organization:


Egyptians Corner advised Egyptian girls and women not to associate with feminist
movements or organizations especially those being active since the international
conferences of population and women in the 1990's because those are not better than the
Egyptian political parties which have ailing and stinky outdated revolutionary thoughts
(66).

Islamic & Family Feminism: This solution is different from the demagogic call for
submission to Allah's Laws, because Abu Youssef used frames of reference of some
primal feminist voices from the past which suit the thoughts of Oriental men who can
accept a kind of Islamic and Family feminism. Those thoughts, in addition, are
separated from our time by more than 50 years. He mentioned: " Nabawia Musa in her
book (Woman and Work) said: 'If a woman find a man to provide her, she had to leave
work. Work for woman is valid only if she is in need'. Mai Ziada in her book (Women
in Contemporary Arab Thoughts) said: 'The role of being a mother is the supreme duty
of any woman and the most noble task is to build a society' " (67).
16

Changing traditions: Windows proposed that solutions would take a long time
because changing traditions must be done beginning from the bases. That generation of
girls has taken many rights, so they are accountable not to waste them or misuse them.
They have to ask for more rights till we reach the true equality between sexes (68). One
of the rational posts also said: "Many of the girls are not suppressed by parents but are
suffocated by over-luxurious life provided by parents to bring girls rest and happiness to
the extend that it could be another form of oppressing women. Some girls are in a bad
need of being self-confident and of being experienced with real society" (69). The post
was praised by many commentating bloggeresses who experienced the shortcoming of
having over-protective parents.

Seizing the virtual paradise, the blogsphere: This solution repeated by a rational
male blogger who recommended that Layla should be persistent and tenacious to
continue campaigns like that one. Support that Layla has from inside is the vital one
(70).

Waiting until all Society take its rights: This satirical solution, which I consider
against dialogue, was proposed by My nonsense who said: "when the whole society take
their rights, then we, men, will let you swim in freedom, and we, men, will exchange
roles with you carrying and feeding babies" (71).

4. Conclusion & Discussion:


In this general discussion that makes the interrelationships between the pre-campaign
situation and the major findings of analyzing the discourse of the campaign, this
research paper would end with major speculations about future of cyber-feminism in
Egypt and the Middle East.

Cyber-feminism established itself as a new domain for Egyptian women to express


themselves and discuss their problems. The Egyptian female bloggers proved their
capabilities to think, arrange and deliver an e-campaign through blogsphere.

The euphoria followed the success of blogsphere to resist political despotism in Egypt,
which led by (Kefaia) movement, encourages the Egyptian women to think about
resisting the established hegemony of patriarchal values and trying to object the narrow
gender roles offered under this kind of society. However, as political cyber-rebels face
the rage of the aged political regime in Egypt who put some of them in jail, feminist
cyber rebels also face the wrath of both their male liberal cyber-peers who considered
their e-activity as a menace to the unity of the Egyptian blogsphere as well as the
patriarchal old guards who can't stand seeing free women.

Nevertheless, the only common ground that proved itself to be an arena of dialogue and
mutual understanding is Islamic feminism. Both Egyptian Male and female bloggers
agreed upon the need for a new rational interpretation of Islam that can preserve both
men's and women's rights within any Arab Muslim society.
17

The issue of wearing "Hejab” or being veiled never discussed in this e-campaign as if it
reached a kind of final settlement or reconciliation, or as it was futile to discuses a near-
consensus-issue.

Strategies of a personal third-wave-feminism discourse, as appeared from the analysis,


did not manage to bring both sexes to a common ground. Political and military
situations in the Middle East in the first decade of the 21st century resulted in a sort of
fear from the Westernized "Femi-Nazi" and their Egyptian agents who play a foreign
melody. The majority of both female and male bloggers could trust a "home-made"
feminism more than any kind of imported feminisms. The bad image of the NGO's
working on Egyptian women's problems has a major contribution to this kind of
rejection of Third-wave Feminism.

Many posts were trying to search about Islamic solutions for problems of the new
generation of women in Egypt such as: sexual harassment, the increasing numbers of
unmarried girls and the social and psychological complications driven from this
problem, women's financial insecurity, and men's carelessness and lack of
responsibility.

Although Egyptian female bloggers socially and economically represented a specific


stratum within the Egyptian society, they managed to deliver many of the problems of
other broad classes in Egypt. The college-educated and the technologically-affluent
bloggeresses who live mostly in Cairo having a DSL internet connection to upload their
posts to their fancy pretty blogs managed to see the agony of downtrodden women who
live in peripheral and anarchical districts of Cairo as well as those who live in poor
villages that surround this mega-city.

Unlike other political movements, such as leftist or Islamist movements, Egyptian


cyber-feminists do not primarily aim to mobilize ‘the masses’, rather they focus on
strengthening solidarity, and friendly relations between women e-activists. Conducting
and arranging similar campaigns or days is a major concern of bloggeresses who try to
strengthen this virtual community.

Egyptian female bloggers share their global counterparts in lacking theory. Because of
their various fine specializations besides being mostly a representative of a new
generation of girls who are close to the culture of visual media more than culture of
reading, they are not familiar with historical literature of the Egyptian feminists.

*********
18

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of Communication, 43(4), 51.

8. Entman, Robert (2004). Projections of Power: Framing News, Public Opinion, and U.S.
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13. Osman, Ghada. ( 2005) "The Discourse of Muslim Feminism in Contemporary


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http://www.electronicbookreview.com/thread/writingpostfeminism/reconfiguredrip2
19

15. Plant, Sadie (1997). Zeros + Ones: Digital Women + the New Technoculture. New York:
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16. Royal, Cindy (2003). "Representations of Race and Sexuality on Feminist Web
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17. Sakr, Naomi (2004)."Friend or Foe? Dependency Theory and Women’s Media
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18. Talaat, Sahar (2006). "Bloggers or Journalist: New Prespective in the Arab Media",
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19. Tannen, Deborah (1997). Framing in Discourse, London: Oxford University Press.

20. Wilding, Faith (1997). “Where Is Feminism in Cyberfeminism?” Available online at


http://www.obn.org/cfundef/faith_def.html.

21. Yousef, Asma (2001). Women’s Empowerment and the Internet, Washington Report on
Middle East Affairs; April (20)3, pp94-96.

22. Zuckerman, Ethan. (2006). Alaa on Egyptian blogs and activism,


http://www.ethanzuckerman.com/blog/?p=987

Notes:

1- Sha3af: Take two, http://laila-eg.blogspot.com/

2- I do not know: We are all up to it this task, http://lasto-adri.blogspot.com/2006/09/blog-


post_115774973531368922.htm

3- An Egyptian Girl: Notes in the Diary Book of Layla,


http://bentmasreya.blogspot.com/2006_09_01_archive.html

4- Ibid., http://bentmasreya.blogspot.com/2006_09_01_archive.html

5- Life or Something Like it: Why we are all Layla?


http://mshabeeba.blogspot.com/2006/09/blog-post_10.html

6- White Wizard: when Layla Talks, http://white-wizard.blogspot.com/2006/09/blog-


post_14.html

7- Abdullah Muftah: What a joyful moment for Nawal AL-Sadawi, she knew how to
manipulate girls' minds, http://worldkey.blogspot.com/2006/09/blog-post.html
20

8- Allah, Homeland, Fatemah: The International campaign to regain the rights of the
bitch, http://taranim.wordpress.com/2006/09/10/laila/

9- I froze my self in a still life painting: who have Layla over their
heads?,http://lifepainting.blogspot.com/2006/09/blog-post_115785281841634758.html

10- Our Egypt: We are all Egyptian, Layla, http://masrena.blogspot.com/2006/09/blog-


post_115783474914776735.html

11- Two Words: We are all against Layla, http://kelmeteen.blogspot.com/2006/09/blog-


post_13.html

12- Ibid., http://bentmasreya.blogspot.com/2006_09_01_archive.html

13- White Wizard: when Layla Talks, http://white-wizard.blogspot.com/2006/09/blog-


post_14.html

14- Salma Salah: To subjugated People, http://salmasalah.blogspot.com/2006/09/blog-


post.html

15- A Post (Tadwenna): The point that matters is society's perspective…positive or


negative?, http://tadoena.blogspot.com/2006/09/blog-post.html

16- Meza teza, Koullouna Layla, http://mezateza.blogspot.com/2006/09/koullouna-


layla.html

17- An Egyptian Girl: O you, mother of girls!,


http://bentmasreya.blogspot.com/2006_09_01_archive.html

18- New Dawn (Fajr gaded): It was thought it was a doll, http://well-
lightedarea.blogspot.com/2006/09/blog-post_10.html

19- Egyptian Chronicle ( Zeinobia): Women revolution in the twentieth century


http://egyptianchronicles.blogspot.com/2006/09/blog-post.html

20- Lady Nomenos: I, also, have not taken candy,


http://nomenoskingdom.blogspot.com/2006/09/blog-post_08.html

21- A Kite: Oh Layla,http://tayarawara2.blogspot.com/2006/09/blog-post_10.html

22- Rania Youssef: Women had justice under Islam, and have not had it under those
who wasted it, http://raniayusuf.blogspot.com/2006/09/blog-post_115780171188789736.html

23- Roses: It happens one day,http://hobaroses.blogspot.com/2006/09/blog-post_10.html

24- Daughter of Saad (Bent Saad): Say what could not be said, http://bent-
sa3d.blogspot.com/2006/09/blog-post_13.html
21

25- Farida and trying to be special: My Dear Daughter, Please do not come, http://morning-
cafe.blogspot.com/2006/09/blog-post_09.html

26- I am leaving: In Egypt, we are all Layla, http://enira7ela.blogspot.com/2006/09/blog-


post_08.html

27- Perhaps (Rubma): Discrimination, http://shaima2.net/node/17

28- Soosa the vexed : The sign is red, http://soosamafroosa.blogspot.com/2006/09/blog-


post_08.html

29- A bird in the yard: Dispersed spirit, http://3asfora-f-elsa7a.blogspot.com/2006/09/1.html

30- My Scattered Dreams: We are all Layla, http://alienzero.blogspot.com/2006/09/blog-


post_08.html

31- An Egyptian Girl (Bent Masria): Congrats for Egyptian Sex,


http://bentmasreya.blogspot.com/2006_10_01_archive.html

32- White Ink: Sons of families, Daughters of families, http://mzgraphics.com/white-ink/?p=14

33- Eternity: I wish both man and woman be themselves,


http://randaraafat.blogspot.com/2006/09/blog-post_10.html

34- Kalbouza laken sampateek (Chubby yet simpatico): Injustice and oppression,
http://kalbozza.blogspot.com/2006/09/blog-post_09.html

35- EPITAPH_87: The Trial of Mursi, http://epitaph-87.blogspot.com/2006/09/blog-post_09.html

36- A kite : The pros and cons of Layla, http://tayarawara2.blogspot.com/2006/09/blog-post_11.html

37- Bluestone: It is not Layla's business, http://resstlesswaves.blogspot.com/2006/09/blog-


post_10.html

38- Still in my mind: From whispers and touches to terrible silence,


http://ba3dakalpalee.blogspot.com/2006/09/blog-post_09.html

39- Kalbouza laken sampateek (Chubby yet simpatico): Seven Job, No Luck,
http://kalbozza.blogspot.com/2006/09/blog-post_115754134261110592.html

40- A Post (Tadwenna): The point that matters is society's perspective…positive or negative?,
http://tadoena.blogspot.com/2006/09/blog-post.html

41- A kite : Ibid., http://tayarawara2.blogspot.com/2006/09/blog-post_11.html

42- Want to be a pride: I am not a big zero, http://wanna-b-a-bride.blogspot.com/2006/09/blog-


post_08.html
22

43- I don't know: By the pen of a friend, http://lasto-adri.blogspot.com/2006/09/blog-post_09.html

44- Blue Stone: Layla Amnohotoub was more free,


http://resstlesswaves.blogspot.com/2006/09/blog-post_09.html

45- A Star (Negma): No Body feels the pain of this woman,


http://negma.blogspot.com/2006/09/blog-post_09.html

46- Blue Rose: I will tell you the story of Um Emad, http://bluerose.egyblogs.com/?p=73

47- A Kite: The Contract to buy a female, http://tayarawara2.blogspot.com/2006/09/blog-


post_09.html

48- Soosa the vexed: The sign is red, http://soosamafroosa.blogspot.com/2006/09/blog-


post_08.html

49- Life is war, so be ready any time: Oh men, women got mad,
http://mo181.blogspot.com/2006/09/blog-post.html

50- Two words: Layla and the wolf, http://kelmeteen.blogspot.com/2006/09/blog-


post_09.html

51- My grandfather Eskander: Try to be fair Layla,


http://geddoiskandar.blogspot.com/2006/09/blog-post_115802568849965856.html

52- Unbrainwasher: You are all Layla, Most of us are Hussein,


http://unbrainwasher.blogspirit.com/archive/2006/09/10

53- The end of alley: My interview is done to see Layla cry in the bus,
http://abdoubasha.blogspot.com/2006/09/blog-post_11.html

54- This is me: we all want to be Layla, http://hakazaana.blogspot.com/2006/09/blog-


post_11.html

55- Blue Rose: A replay to Mr. Muftah, http://bluerose.egyblogs.com/?p=75

56- Windows: We are not all Mursi, http://shababek.blogspot.com/2006/09/blog-


post_09.html

57- Dead man blog: They are not all Layla, http://43arb.info/meit/?p=181

58- I froze my self in a still life painting: who have Layla over their heads,
http://lifepainting.blogspot.com/2006/09/blog-post_115785281841634758.html

59- Unbrainwasher: Leave Layla the bloggeress, Ask Layla at home,


http://unbrainwasher.blogspirit.com/archive/2006/09/12/
23

60- Farida and trying to be special:Op. Cit, http://morning-cafe.blogspot.com/2006/09/blog-


post_09.html

61- A Post (Tadwenna): Op. Cit, http://tadoena.blogspot.com/2006/09/blog-post.html

62- Meza Teza, Op. Cit., http://mezateza.blogspot.com/2006/09/koullouna-layla.html

63- An Egyptian Girl:Op. Cit, http://bentmasreya.blogspot.com/2006_09_01_archive.html

64- I don't know: Op. Cit, http://lasto-adri.blogspot.com/2006/09/blog-post_09.html

65- Abdallah Muftah: Op. Cit., http://worldkey.blogspot.com/2006/09/blog-post.html

66- Egyptians Corner: Layla, previously Eva,


http://egyptianscorner.blogspot.com/2006/09/blog-post_14.html

67- Abu Youssef Collection of poems: About Layla and her sisters,
http://www.aboyousif.net/blog/132/about-lailla

68- Windows: We are not all Mursi, http://shababek.blogspot.com/2006/09/blog-


post_09.html

69- Mosho: You are all Layla, http://www.egyblogs.com/mosho/?p=26

70- Unbrainwasher: Without masculine support, is Layla going to surrender?,


http://unbrainwasher.blogspirit.com/archive/2006/09/13

71- My nonsense: Caricature about we are all Layla,


http://t5at5a.blogspot.com/2006/09/blog-post_10.html

************

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