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Rural Market Research Activities

Rural Market Research Activities

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Published by Prof S P Garg

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Categories:Types, Business/Law
Published by: Prof S P Garg on Apr 17, 2010
Copyright:Attribution Non-commercial

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10/24/2012

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Rural Market researchStrategies by MART andITC
By: Sunil M. SharmaSuniti BadayaSwapnil Mathur Under the guidance of Prof S P GargJaipuria Institute of Management ,Jaipur 
 
Market research
 Any organized effort to gather information about markets or customers
Important component of business strategy
It includes social and opinion research, it is the systematic gatheringand interpretation of information about individuals or organizations usingstatistical and analytical methods and techniques of the applied socialsciences to gain insight or support decision making.
 
O
bjectives of Rural marketresearch
Strategies to µgo rural¶
 Analysis of Micro/Macro Rural Marketing Environment
Rural market entry and expansion strategies
Rural Market Choice Mapping & Planning
Market potential and demand estimation studies
Market segmentation/ positioning studies
New product development related research
Rural Consumer Behaviour 
Pricing and packaging strategies
Communication planning
O
ptimum route planning or distribution planning
Rural Retail Strategy Development and Distribution
Developing databases on rural markets
Rural market watch
Rural market mapping
Training/ strengthening professional capabilities for rural marketers

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