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CPUT Cape Town Short Course - SEO for Online Visibility

CPUT Cape Town Short Course - SEO for Online Visibility

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Published by Vernon_Chalmer_3714
Vernon Chalmers will be presenting a part time 20-hour SEO for Online Visibility short course at Cape Peninsula University of Technology's Graduate Centre for Management (Green Point Campus) on Saturday mornings from 8 May - 5 June 2010.
Vernon Chalmers will be presenting a part time 20-hour SEO for Online Visibility short course at Cape Peninsula University of Technology's Graduate Centre for Management (Green Point Campus) on Saturday mornings from 8 May - 5 June 2010.

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Published by: Vernon_Chalmer_3714 on Apr 18, 2010
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05/12/2014

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Graduate Centre for Management
Faculty of Business
 –
Cape Town CampusP.O. Box 652 Cape Town 8000Telephone 27 21 460 4284/8316Facsimile 086 510 0716 / 27 21 460 3717Email: gcm@cput.ac.za  www.cput.ac.za
SHORT COURSE: SEARCH ENGINE OPTIMISATION (SEO) FOR ONLINE VISIBILITY
You ignore to your client and
company’s detriment
, the marketing and businessopportunities that search engines, mobile and social media
 
can bring via the internet. As
Internet and Intranet users increase daily, social media
and Internet marketingand communication opportunities
grow exponentially.
 
Learn why and how
to optimize your website and web presence.
Consultants, smallbusiness owners, entrepreneurs, marketing and public relations practitioners
musthave
a hands-on SEO capability for optimising brands, blogs and websites.
 
It is imperative to do everything possible to keep you and your clients within the toptwenty-20 web pages search results, as research has shown that browsers rarely progressbeyond the first 2 pages. Every time a keyword search term is entered into a searchengine, such as Google, Yahoo or Bing, there are hundreds of thousands of websites incompetition for this keyword phrase
 –
optimise presence and maximise ROI.
CONTENT:Module 1 Introduction
 Course outcomes and benefitsWeb TrendsBenefits from Web 2.0 MarketingThe growing social media landscape
Module 2 Internet Marketing strategy
 Effective Internet Marketing campaigningDeployment of Internet Marketing toolsSWOT analysisSetting benchmarks and targets
Module 3 Preparing your website
 Domain name registrationNavigational / page structureIntegrated business blogging platformSelecting keywords / keyword research
Module 4 Preparing for Search Engine Optimisation (SEO)
Organic versus Paid Search DecisionGoogle Search Engine BasicsRegistering a Google accountGoogle Webmaster ToolsGoogle Webmaster GuidelinesIn-site Search Engine OptimisationSEO Software

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