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CSR - Aravind Eye Hospital.Bottom of the Pyramid Model

CSR - Aravind Eye Hospital.Bottom of the Pyramid Model

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Published by mitz9008

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Categories:Types, School Work
Published by: mitz9008 on Apr 19, 2010
Copyright:Attribution Non-commercial

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12/25/2012

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ARAVINDEYE CARE SYSTEM
BOTTOM OF THE PYRAMID MODEL
 
BO
TT
O
M
OF
THE PYRAMID
Biggest potential opportunity
Troubling future discontinuity for many
³Like the tip of an iceberg, the opportunity remainsinvisible to the corporate world.´²C. K. Prahaladand Stuart Hart
Concept champions new thinking and new ways of doing business in the world¶s poor markets.
 Also known as B24B
 
4 billion people remain outside of the global marketsystem.
 A tremendous need and real opportunity for corporations
BOP represent a vast, unexploited, multitrillion-dollar marketplace.

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