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CMI Level 7 Diploma in Strategic Management & LeadershipOrganisational Direction (7006)
Unite Code7006Unit NameOrganisational DirectionUnit Lecturer Raheel Asghar GinaiSubmissionDate
See Assignment Submission Policy
ASSIGNMENT QUESTIONWith reference to your organisation, write a report onOrganisational Direction. Your report should cover thefollowing learning outcomes and assessment criteria:-
LO1: Review and determine the organisational strategic aims andobjectives.
 Assessment Criteria
1.1Identify the current strategic aims and objectives
Note: The candidate is expected to choose an organisation of his/her choice and describe briefly its current strategic aims and objectives. For example the organisation might be aiming at becoming market leader in providing high quality products, or aiming at providing low cost products to target customers who arecost conscious. Some organisations might have other aims.
1.2Undertake an evaluation of the component parts of a strategic plan
Note:The strategic plan may be evaluated by taking theicomponents individually like vision and mission. Vision may be judged by five ways suggested by Hamel and Prahalad as applied tothe organisation selected by the candidate. Similarly the missionmay be judged by assessing how far it meets the formulations seenby Lynch
.1.3Analyse the factors affecting the strategic plan
Note:The candidate can list and explain briefly those factors whichare affecting the organisation so much that their role in shaping thestrategies cannot be ignored. Factors such as competitors, social or economical factors or some internal factors should be identified and discussed.
LO2: Evaluate alternative strategies to meet the desired futurestrategic position.
 Assessment Criteria
2.1 Apply a range of strategic analysis tools to audit progress towardsstrategic aims and objectives
Note:The candidate may make SWOT analysis of the organisationchosen.
 2.2 Review and assess the expectations of major stakeholders and theirinfluence upon the organisational strategy
Note:The candidates are expected to identify major stakeholderslike the management board, customers, suppliers, government etc. And discuss how they are influencing the strategies of theorganisation. Their conflicts if any may also be discussed.
2.3 Analyse, interpret and produce a structured evaluation of theorganisational strategic position
Note:The challenges faced by the organisation may be identified,for example, competitive environment, external climate anglobalisation (if applicable) may be examined. The knowledgegained by studying Porter’s three generic strategies and PESTALanalysis may be applied.
LO3: Decide upon a strategy and identify how, if required, youwould justify your selection to meet the required future strategicposition.
 Assessment Criteria
3.1 Identify and develop a range of alternative strategic options to meetstrategic aims and objectives
Note:This section requires the candidate to apply his/her own judgement so that a few alternate options are visualised andiscussed,. For example the candidate may propose emphasis onalternate products, or increased after sale service, or followingaggressive marketing strategy etc.
3.2 Determine and justify the strategic option that meets the revisedstrategic position
Note:Out of the alternate options in 3.1 above, the one which isconsidered to be most suitable to meet the new strategic position,may be identified. Justification may be given as to how this selected option is likely to fit in the present position.
General Instructions
To address the Learning Outcomes/Assessment Criteria you are required to makestatements as a Strategic Manager and Leader which demonstrate that you havefulfilled the Learning Outcomes/Assessment Criteria.
 Your statements in answer to the question need to be prefixed withthe relevant Learning outcomes/Assessment criteria title (pleaseconsult your teacher regarding this). This will help you keep on trackand should ensure you address the details. Work submitted withoutlearning outcomes/assessment criteria prefix will be returnedunmarked.
 Your statements should not be just a description of work placeactivities but should include what you have learned from yourprogramme of study. In other words you need to show how you canrelate what you have learned to day-to-day management activities.
In total, it is suggested that your report should not be less than 3000 and notmore than 3500 words,
although learners may complete a larger , more in-depth piece of work if this is appropriate. The word count does notinclude front page, references/bibliography and appendices.
 You should make appropriate use of tables, graphs, diagrams, Ganttcharts, flowcharts etc. You must make sure that you reference anysources you have used to complete this assignment; listing referencematerial and web sites used. Follow Harvard Referencing (for detailscheck folder titled ‘Extra Reading’)
 Your assignment may be kept by the Institute/College for qualityassurance purposes. Any assignment not kept for quality assurance willbe securely deleted.
 You are required to include a title page with all your assignments. Atemplate of the title page is available in the Academics folder.
All CMI assignments should be submitted in the following format:Font Type:Times New Roman/Arial

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