Under this project we have studied about the Coca-Cola beverages company.For this we have studied about the products in different segment. Acomparative Analysis is made of different segments to know which is themost preferred brand by the consumer and why, in each segment. Underthis we have research about the various products of company such asMaaza, Kinley, Fanta, Limca and mineral water Kinley, and asked thevarious questions by consumers and their feedback about the products of company. After that collection of data is done by the primary resources of data collection. After the collection of data is done by the primaryresource of Data Collection. After the collection of data, the analysis wasmade and certain conclusions, Recommendations were made to company.
Pepsi is often second to Coke in terms of sales, but outsells Coca-Cola in some localities. In India, Coca-Cola ranks third behind theleader, Pepsi-Cola, and local drink Thums Up. However, TheCoca-Cola Company purchased Thums Up in 1993. The productsof the company reach consumers and customers around theworld through a vast distribution network made up of localbottling companies. These bottlers are located around the world,and most are independent businesses. Using syrups,concentrates and beverage bases produced by the Coca-ColaCompany, their global bottling system packages and marketsproducts, then distributes them to more than 14 million retailoutlets worldwide. The Coca-Cola Company is committed to