Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
11Activity
0 of .
Results for:
No results containing your search query
P. 1
Marketing Management Chapter 05

Marketing Management Chapter 05

Ratings: (0)|Views: 66 |Likes:

More info:

Published by: Soumya Jyoti Bhattacharya on Apr 20, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

06/23/2013

pdf

text

original

 
© SHH Kazmi, 2007
Excel BooksMarketing Management
Text and Cases
,
 
S S H Kazmi5-1Marketing Environment Analysis
 
Marketing Management
Text and Cases
Excel Books5-1
MarketingEnvironmentAnalysis
5
Chapter 
 
© SHH Kazmi, 2007
Excel BooksMarketing Management
Text and Cases
,
 
S S H Kazmi5-2Marketing Environment Analysis
The
mark
et
ing
e
nvironm
e
n
t
includ
es s
ixmajorforc
es:
De
mograp
h
ic
Economic
Comp
et
i
t
iv
e
Sociocul
t
ural
Poli
t
ical-l
e
gal
Te
c
h
nological
 
© SHH Kazmi, 2007
Excel BooksMarketing Management
Text and Cases
,
 
S S H Kazmi5-3Marketing Environment Analysis
Environm
e
n
t
al
s
canning
Environm
e
n
t
alanaly
s
i
s
Scanning and Analysing Environment
Demographic
M
ark
et
ing Environm
e
n
t
al Fac
t
or 
s
EconomicCompetitiveSocioculturalCompany'sMarketingEffortsPolitical-legalTechnologicalNatural

Activity (11)

You've already reviewed this. Edit your review.
1 hundred reads
bgtbingo liked this
Kuldeep Pareek liked this
subhi1980 liked this
depguoc liked this
depguoc liked this
Sk Washim Raja liked this
suchetaa_ liked this
wellhabahsy8293 liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->