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Marketing Management Chapter 08

Marketing Management Chapter 08

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Published by: Soumya Jyoti Bhattacharya on Apr 20, 2010
Copyright:Attribution Non-commercial

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06/23/2013

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© SHH Kazmi, 2007
Excel BooksMarketing Management
Text and Cases
,
 
S H H Kazmi8-1Consumer Behaviour -Personal and Organisational
 
Marketing Management
Text and Cases
Excel Books8-1
Consumer Behaviour -Personal andOrganisational
8
Chapter 
 
© SHH Kazmi, 2007
Excel BooksMarketing Management
Text and Cases
,
 
S H H Kazmi8-2Consumer Behaviour -Personal and Organisational
³Consumerbehaviourreferstothementalandemotionalprocessesandtheobservablebehaviourofconsumersduringsearching,purchasing,andposconsumptionofaproductorservice.´ 
Satish K. Batra and S. H. H. Kazmi, µConsumer Behaviour¶, Excel Books, 2004.
 
© SHH Kazmi, 2007
Excel BooksMarketing Management
Text and Cases
,
 
S H H Kazmi8-3Consumer Behaviour -Personal and Organisational
V
arious Factors Influencing Consumer Behaviour 
Social Factors
Culture and Subculture Rolesand Family Social ClassReference Groups
Psychological Factors
Motivation PerceptionLearning AttitudesPersonality
PersonalFactors
Demographic FactorsLifestyle Situational factorsInvolvement LevelProblemRecognitionInformationSearch Alternatives¶EvaluationPurchase ActionPostpurchase Actions
ConsumerDecision-Making Process

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