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Marketing Management Chapter 18

Marketing Management Chapter 18

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Published by: Soumya Jyoti Bhattacharya on Apr 20, 2010
Copyright:Attribution Non-commercial

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06/23/2013

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© SHH Kazmi, 2007
Excel BooksMarketing Management
Text and Cases
,
 
S H H Kazmi18-1Marketing Channels and Physical Distribution
 
Marketing Management
Text and Cases
Excel Books18-1
MarketingChannels andPhysicalDistribution
18
Chapter 
 
© SHH Kazmi, 2007
Excel BooksMarketing Management
Text and Cases
,
 
S H H Kazmi18-2Marketing Channels and Physical Distribution
³A
marketingchannelisasystemofrelationshipsexistingamongbusinessesthatparticipateintheprocessofbuyingandsellingproductsandservices.´
 
© SHH Kazmi, 2007
Excel BooksMarketing Management
Text and Cases
,
 
S H H Kazmi18-3Marketing Channels and Physical Distribution
Channel Functions
C
hannel Members
C
reate Utility
C
hannel Members Facilitate Exchange Efficiencies
C
hannel Members May Reduce Discrepancies and Separations
Other Functions

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