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P. 1
Pricing

Pricing

Ratings: (0)|Views: 243|Likes:
Published by Akash saxena

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Categories:Types, School Work
Published by: Akash saxena on Apr 20, 2010
Copyright:Attribution Non-commercial

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01/23/2011

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B AKASH SAXENA 
Pricing
 
Co
ntents
y
Pricing decisi
o
ns
y
Pricing
obj
ectives
y
P
ol
icies meth
o
ds
of 
setting price
y
Pricing strategies
By Akash Saxena
 
T
he sec
o
nd P
y
Price =
Cu
st
o
mer c
o
st
y
It sh
oul
d
 b
e
ixed in s
u
ch a manner s
o
that the targetc
u
st
o
mer¶s c
o
st can
 b
e minimized whi
l
e maximizingthe c
o
mpany pr
of 
its
By Akash Saxena

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