Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Media Studies Foundation Portfolio Commentary

Media Studies Foundation Portfolio Commentary

Ratings: (0)|Views: 6|Likes:
Published by samheath2009

More info:

Published by: samheath2009 on Apr 20, 2010
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less





Slide One
Hello, my name is Sam Heath and this is my Media Studies FoundationPortfolio evaluation.
Slide Two
We were asked to create the front page, contents page, and doublepage spread of a new music magazine. But first, we were to produce afront cover for a new student magazine in an attempt to get to knowthe software we were going to be using.
Slide Three
 The preliminary production begun with analyzing magazine covers tostart to understand the forms and conventions of a front cover. Afterthis, I proceeded to create two sketches – this is the one I chose.During this production I learnt how to use Adobe Photoshop to edit myphoto and create a magazine cover. There were two big problems,which I will have to work on during the main task. Firstly, I need tocheck spelling. Because I did not check before hand I saved it as animage and then could not edit the text! Also I will take a simpler photoon one plane because while the certificate is in focus, Josh is not. I dohowever like the consistency between the cover and the contentspage, and will try and create this uniformity in my main task.
Slide Four
I then moved onto the main task. This is the logo for my magazine. Thetitle “De Stijl” refers to a Dutch artistic movement started in 1917literally meaning “the style”, it is also the title of the second studioalbum my American band “The White Stripes”. It fits with my magazineas I always intended to have a simple, aesthetic design, unlike thecluttered, busy magazines often found on newsagent shelves today. The tagline is a quote by music critic Denise Sullivan, also about TheWhite Stripes.
Slide Five
“De Stijl” is aimed at followers of the rock’n’roll resurgence of early2000, which spawned many of the alternative and garage rock bandsof today. The target audience love music, follow fashion and frequentlygo to gigs and festivals. “De Stijl” has a niche place in the marketallowing it to have a unique image, but creates the restraints of asmaller budget. “De Stijl” is a smaller publication and as such would beproduced by the Culture Label and a small graphic design studio suchas London-based Miscano Design would design it. It would beexclusively sold at certain British clothes shops and record shopsmeaning the in-house distribution would be such that 100% of the printrun is in the hands of the target audience, not lost on a newsagentsshelves.
Slide Six
After collecting some market research in the form of a questionnaire I decided on thefollowing:
Slide Seven
The magazine will be aimed at 15 to 19 year olds.
It will be aimed at both boys and girls,
It will be released monthly.
The price will be £2.99.
Slide Eight
I will now take you through the processes I went through in creating my magazine cover.
Slide Nine
These are my two sketches. I created them on Adobe Illustrator, a vector graphics editor developed and marketed by Adobe. Most mainstream magazines contain full colour images but, intending to appeal to a more specialist and “arty” crowd, and also to cutcosts, went for black and white images with cyan and magenta text.
Slide Ten
These are my best photographs from my photo shoot. I took them against a white wall ina room with a lot of natural light, this combined with no flash, meant I got to shadow inthe photo. This time, I chose a simpler composition so as not to make the same mistakesas last time.
Slide Eleven
On Adobe Photoshop, the first thing I did was to resize my chosen photo to 210x297mm – A4 size. I then used the auto tone function to brighten the image and create somecontrast. Next, I adjusted the individual black and white colour properties, for exampleincreasing green, made the lips and hair darker. Finally, I added a yellowish filter to makethe image look older and more retro.
Slide Twelve
I will now take you through my front cover. My mid-shot of Alex and Charlie bleeds tothe edge of the page. The two are leaning into each other suggesting friendship andsimilarity in style. They’re also positioned above the fold suggesting their importance.The title font “forty second street” is a free retro font from the website dafont.com.Similar to this is the tagline which is in the font “street cred” – from the same website. Itis similar and compliments the title well. Together these form the masthead. It will stay aconstant each issue, staying in exactly the same place month after month. The main fontused is “arial black” which is simple and easy to read. The sticker was the mostcomplicated aspect to the magazine cover, containing the most stages of editing. Theconcentric circles are two separate circles filled with colour. I then added a translucentgradient to create the highlight in the corner making it look shiny. To make it look 3D, Iused an effect called satin emboss. I inserted the writing and rotated it to make it look like
a sticker had been stuck on. The call out shows the logo of featured fictional band “ThePixels” and fans of the band would instantly recognize this and the photo instantly. Thewriting underneath briefly explains the feature on the band. The caption “exclusiveinterview” is persuasive and makes it seem like this feature can only be found in thismagazine. The extra section at the bottom gives even more encouragement to buy themagazine. “The Pixels” are two figures that represent “De Stijl’s” readership. They areyoung and alternative. They look serious; and their vacant expressions suggest they aremysterious.
Slide Thirteen
I will now take you through my contents page. Like the sketches for my front cover, thissketch was created on Adobe Illustrator. It again contains the same colours and simple,stylish layout.
Slide Fourteen
This was my first attempt at the contents page. I like the images but the writing looks alittle small and cluttered. I received some audience feedback when Tom made a commentabout it looking too “pop-y” to childish and not fitting with the cover, so I had a secondattempt.
Slide Fifteen
This is my final contents page. The text is in “arial black”, like the main text on the frontcover. It clearly shows what page it is which issue it is and although obvious, whatmagazine it is. The images were simple to take being very basic compositions so to makethem more interesting, I have selectively put most of the image in black and white. Iselected the areas I wanted in colour using the magnetic lasso tool, inverted the selectedarea and made that area black and white. The writing down the side is in “arial black” soit clearly stands out, and then the description of each feature is in an easy to read serifedfont. The background shows the guitarist from made up band “The Revolutionaries” in50% opacity to make the page more interesting.
Slide Sixteen
The layout for my double page article was completely based around an article on a band Ilike called “The Raveonettes”. In fact, this image inspired my entire coursework as I wasinterested by the simple layout and stylish use of colour.
Slide Seventeen
This is my double page article. The photo was taken during the first photo shoot – the onefrom which I took my front cover photo. Alex’s blurry head happened because he startedto laugh, but I think it was a “happy accident” as the picture subsequently looks quitenatural as a result. I again stuck with the same colours. Because my magazine targetssuch a niche audience, it has a smaller budget. This means it is exclusively black andwhite images and only uses two colours from the standard four colour printing processfor text, in turn cutting costs effectively. The article is written in the same serifed fontused on the contents page and is easy to read. It is based upon an interview with Jack White.

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->