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coca cola marketing report by WALEED

coca cola marketing report by WALEED

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Published by WALEED LAL BAKHSH
Instructer :- Sir MAZAR ALI

WALEED LAL BAKHSH

IQRA UNIVERSITY (GULSHAN CAMPUS)
Instructer :- Sir MAZAR ALI

WALEED LAL BAKHSH

IQRA UNIVERSITY (GULSHAN CAMPUS)

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Published by: WALEED LAL BAKHSH on Apr 20, 2010
Copyright:Attribution Non-commercial

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10/24/2012

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1
MARKETING PLANOFCOCA COLA
MARKETING PLAN OF COCA COLA
 SUBMITTEDTO
 
 
2
 
SIR MAZHAR ALISUBMITTEDBYABDUL RAFAY (4198)WALEED LAL BAKHSH (4311)ADEEL ALVI (4331)ANWAR MITHANI (4096)GROUP MEMBERS PARTCIPATIONABDUL RAFAYWALEED LAL BAKHSHADEEL ALVIANWAR MTHANI
AKNOWLEDGEMENT First of all bow our head before ALLAH ALMIGHTY. ALLAH theOmnipotent, Omnipresent and to the HOLY PROPHETMUHAMMAD (PBUH) for completion of our assignment.Our humble and heartiest thanks are for our best teacherSIR MAZHAR to motivate us and encourage us to complete this task
.
 
 
3
 
THE EXECUTIVE SUMMARYThe scope of the project is to discuss the marketing strategies adopted and applied by Coco Cola, Pakistan. Fromthe last two month or so our group is in the process of continuous research on the marketing functions andstrategies adopted by Coco Cola. These marketing functions mainly include the marketing mix i-e, Productstrategy, Pricing strategies, pricing tool and strategies as well as other market strategiesMore over the project also market growth and trend, opportunities analysis and strategies of making competitiveadvantage adopted by Coco Cola.We will like to add a the project will provide the readers and listeners very highly profile information about themarketing strategies as a whole and also about the Coco Cola Company .In the end hope that the project willresult very profitable for the readers and Coco Cola CONTENTS
1.
 
Acknowledgment2.
 
The Executive Summary3.
 
Introduction.4.
 
Mission, vision and values.a.
 
Coca Cola International history.b.
 
Domestic history.5.
 
Product line.6.
 
Current situation analysisa.
 
Market Conditionb.
 
Market Strategyc.
 
Market analysisd.
 
Market share analysis.e.
 
Market Positioningf.
 
Price Strategyg.
 
Promotion Strategy7.
 
Marketing strategies of coca colaa.
 
Productb.
 
Placec.
 
Promotion

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