THE EXECUTIVE SUMMARYThe scope of the project is to discuss the marketing strategies adopted and applied by Coco Cola, Pakistan. Fromthe last two month or so our group is in the process of continuous research on the marketing functions andstrategies adopted by Coco Cola. These marketing functions mainly include the marketing mix i-e, Productstrategy, Pricing strategies, pricing tool and strategies as well as other market strategiesMore over the project also market growth and trend, opportunities analysis and strategies of making competitiveadvantage adopted by Coco Cola.We will like to add a the project will provide the readers and listeners very highly profile information about themarketing strategies as a whole and also about the Coco Cola Company .In the end hope that the project willresult very profitable for the readers and Coco Cola CONTENTS
The Executive Summary3.
Mission, vision and values.a.
Coca Cola International history.b.
Current situation analysisa.
Market share analysis.e.
Marketing strategies of coca colaa.