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Published by: api-25890286 on Apr 21, 2010
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06/30/2013

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 A2 A2 A2 A2 G325: Advanced Portfolio in MediaG325: Advanced Portfolio in MediaG325: Advanced Portfolio in MediaG325: Advanced Portfolio in MediaSection A: Theoretical Evaluation of Production Section A: Theoretical Evaluation of Production Section A: Theoretical Evaluation of Production Section A: Theoretical Evaluation of Production 
1
 Current TV
is a media company led by former U.S. VicePresident Al Gore (Left
) and businessman Joel Hyatt(Right
). The Current cable television network went onthe air in the US on August 1, 2005.BSkyB started broadcasting Current TV in UK and Irelandon March 12, 2007 (Sky EPG number 229 and VirginMedia Channel 155). In 2007, Current TV started
VoD
 service on Virgin Media.Current TV is also available through the followingwebsites/applications:
Current YouTube Channel
iGoogle Gadget – Current:News and Current TVvideos
iTunes podcasts
RSS feeds
Adobe Media Player
Facebook
Twitter
Current TV and User Generated ContentCurrent TV and User Generated ContentCurrent TV and User Generated ContentCurrent TV and User Generated Content
Current TV features "
pods
," or shortprograms, of which a portion arecreated by viewers and users.Current TV is the first American 24-hour network based around
viewer-created content
, which it dubs
VC
2
.Users (called VC
2
Producers)contribute three-to-seven-minute"pods", which are on a variety ofsubject matter. The content isfiltered by registered users, onCurrent's website through a votingprocess, but pods are ultimatelyapproved or disapproved byCurrent's on-air programmingdepartment, VC
2
makes up a portionof the material aired on the channel.Users can also create Viewer Created Ad Messages, or V-CAMs and Current TV promos whichare small promotions for either Current TV or the general topic of VC
2
. Viewers a chance to win$1000 for making a VCAM advertisement
 
 A2 A2 A2 A2 G325: Advanced Portfolio in MediaG325: Advanced Portfolio in MediaG325: Advanced Portfolio in MediaG325: Advanced Portfolio in MediaSection A: Theoretical Evaluation of Production Section A: Theoretical Evaluation of Production Section A: Theoretical Evaluation of Production Section A: Theoretical Evaluation of Production 
2
Along with a plethora of VC
2
content, Current also produces a variety ofprograms internally, one of which is
The Rotten Tomatoes Show 
.
The Rotten Tomatoes Show 
is a collaboration between Current and theRotten Tomatoes website which presents a mix of reviews byprofessional critics and comedians, as well as web-cam reviews sent inby Current users. Users who have their review chosen for the show win$100.
Current:Current:Current:Current:News News News News
Current: News 
is an hourly news broadcast with news stories submitted and voted for by itsonline community.

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