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Business Research Methods Chapter 09

Business Research Methods Chapter 09

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Published by: Soumya Jyoti Bhattacharya on Apr 21, 2010
Copyright:Attribution Non-commercial

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09/09/2010

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PROF.S.N.MURTHY & DR.BHOJANNA
BUSINESS RESEARCH METHODS
9
Chapter 
Excel Books
The Literature Review
9-1
 
Excel Books
Business Research Methods
, S N Murthy & U Bhojanna
Copyright
© 2007,
S N Murthy & U Bhojanna
9-2
The LiteratureReview
What is a review of the literature?
 A l
iterature
 
review
 
is
 
an
 
eva
l
uative
 
report
 
of 
 
information
 
found
 
in
 
the
 l
iterature
 
re
l
ated
 
to
 
your 
 
se
l
ected
 
area
 
of 
 
study
.
Use of literature review
T
o
 
compare
 
the
 
study
T
o
 
find
 
simi
l
ar 
 
studies
T
o
 
introduce
 
important
 
research
 
persona
l
ities
T
o
 
see
 
the
 
study
 
in
 
historica
l
perspective
Search for related literature
W
or 
l
d
 
W
ide
 
W
eb
U
niversity
 
news
R
esearch
 
agencies
 
Excel Books
Business Research Methods
, S N Murthy & U Bhojanna
Copyright
© 2007,
S N Murthy & U Bhojanna
9-3
The LiteratureReview
Reading the literature
R
ecord
 
the
 
prob
l
em
 
at
 
the
 
top
R
ecord
 
each
 
sub
 
prob
l
ems
 
S
tudy
 
each
 
sub
 
prob
l
em
R
ecord
 
the
k
eywords
 
G
o
 
to
 
the
l
ibrary
 
to
 
consu
l
t
 
index
 
R
ead!
R
ead!
R
ead

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