BUSINESS RESEARCH METHODS

Chapter

15
Statistical analysis of
Business Research

15-1 PROF.S.N.MURTHY & DR.BHOJANN Excel Books

A
 Statistical analysis of
Business
Research

 15.1 Bivariate analysis

 15.2 Chi Square test
 15.3 Multivariate analysis
 15.3.1 Discriminant Analysis
 15.3.2 Factor analysis
 15.3.3 Cluster Analysis
 15.3.4 Conjoint Analysis
 15.4 Correlation
 15.4.1 Coefficient of correlation
 15.4.2 Canonical correlation
 15.4.3 Rank Correlation

Copyright © 2007, S N Murthy & U Bhojanna

15-2 Business Research Methods, S N Murthy & U Bhojanna Excel Books

 Statistical analysis of
Business
Research

 15.5 Regression
 15.6 Analysis of Variance (ANOVA)
 15.6.1 One way ANOVA
 15.6.2 Two way ANOVA
 15.6.3 Application of SPSS
 15.7 SWOT Analysis
 15.8 Trend Analysis
 15.9 SPSS application in MR

Refer text book for illustrations and explanations

Copyright © 2007, S N Murthy & U Bhojanna

15-3 Business Research Methods, S N Murthy & U Bhojanna Excel Books