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Business Research Methods Chapter 12

Business Research Methods Chapter 12

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Published by: Soumya Jyoti Bhattacharya on Apr 21, 2010
Copyright:Attribution Non-commercial

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11/12/2013

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PROF.S.N.MURTHY & DR.BHOJANNA
BUSINESS RESEARCH METHODS
12
Chapter 
Excel Books
Sampling
12-1
 
Excel Books
Business Research Methods
, S N Murthy & U Bhojanna
Copyright
© 2007,
S N Murthy & U Bhojanna
12-2Sampling
Sample:
I
t
 
is
a
portion
 
or 
 
p
a
rt
 
of 
u
niverse
Sample Frame:
T
he
b
o
u
nd
a
ry
w
ithin
w
hich
 
respondents
 
h
a
s
 
to
b
e
 
chosen
.
Distinction between Census and Sampling
Cens
u
s
 
refers
 
to
 
complete
 
incl
u
sion
 
of 
a
ll
 
elements
 
in
 
the
 
pop
u
l
a
tion
.Sa
mple
 
is
a
s
ub
gro
u
p
 
of 
 
the
 
pop
u
l
a
tion
.
 
Excel Books
Business Research Methods
, S N Murthy & U Bhojanna
Copyright
© 2007,
S N Murthy & U Bhojanna
12-3Sampling
When is a census appropriate?
I
 
pop
u
l
a
tion
 
size
 
is
 
sm
a
ll
D
epends
 
on
 
rese
a
rcher 
When is sample appropriate?
W
hen
 
the
 
pop
u
l
a
tion
 
size
 
is
 
l
a
rge
W
hen
 
time
a
nd
 
cost
 
is
 
the
 
m
a
in
 
consider 
a
tion
 
I
 
the
 
pop
u
l
a
tion
 
is
H
omogeneo
u
s

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