CONTENT
Page no.Certificate from the Organization / Corporate GuideCertificate from the Faculty GuideAcknowledgement………………………………………………………………...02Executive Summary……………………..........................................................03Chapter 1…………………………………………………………………………..04
Company Profile
•
Overview…………………………………………………………………...
05
•
History……………………………………………………………………...
07
•
Competitors…………………………………...…………………………....
09
•
Strength/Opportunity & weakness/Threats………………………………...
10
•
Different Products……………………...………….……………………….
11
•
Awards & Recognitions by SBI……….……………………………….......
12Chapter 2…………………………………………………………………………..14
•
Introduction to Advance Product...…………………………….……………
15
•
SBI Advance Product.……………………………………………………....
16
•
Statement the Problem……………………………………………………...
25
•
Research objectives…………………………………………...…………….
26
•
Significance and scope……………………………………………………...
27Chapter 3………………………………………………………………………….28
Research methodology
Chapter 4 ………………………………………………………………………...31
Analysis of data
Chapter 5………………………………………………………………………....39
•
Findings……………………………………………………………………
40
•
Suggestion & Recommendation……………………………………...…..
41
•
Conclusion…………………………………………………………………
43Annexure (Questionnaire)………….……………………………………………44
1
Bibliography………………………………………………………………….…...47
Acknowledgement
It is my proud privilege to release the feelings of my gratitude to severalpersons who helped me directly or indirectly to conduct this project work. I express myheart full indebtness and owe a deep sense of gratitude to my teacher and my faculty guideProf. Deepak Tondon, Professor, IILM Institute For Higher Education, Gurgaon, and to mycorporate guide Mr.
Achutananda Parida
AGM, SBI, Main Branch Bhubaneswar, Mr.
Deepankar Sahoo
& Miss.
Sanghamitra Tripathy
CRE, Personal Banking, SBI, MainBranch, Bhubaneswar, for their sincere guidance and inspiration in completing this project.I am extremely thankful to the Director, Dean, Chairman and faculties of theIILM Institute for Higher Education for their coordination and cooperation and thankful toProf.
Deepak Tandon
for his kind guidance and encouragement.I am also extremely thankful to all those persons who have positively helped meand customers who responded my questionnaire, around whom the whole project cyclerevolves.I also thank all my friends who have more or less contributed to the preparationof this project report. I will be always indebted to them.
Thanking You
2
Executive Summary
In the growing global competition, the productivity of any business concern depends uponthe behavioral aspect of consumers. This topic deals with the customer’s perceptiontowards other Advance Product from SBI credit cards at Bhubaneswar. This project reportcontains 5 different chapters. The report begins with the introduction to company, its areaof operation, its organization structure, its achievements, etc.The second chapter is the introduction to the Advance Product which gives a brief idearegarding
ADVANCE PRODUCT
of SBI MAIN BRANCH, BBSR where the project isundertaken
.
It also contains the objectives and limitations
of the project.The third chapter,
methodology
adopted in preparing this report is mentioned. It coversthe sample procedure, types of data used and the data collection method.The fourth chapter comprehensive coverage of forecasting concepts and techniques whichshows the
analysis of data
through tabulation, computation and graphical representationof data collected from survey.The fifth chapter deals with the
findings
, suggestion & conclusion part which is very muchimportant after analysis is made.As we know that only analysis and conclusion is not the end of a research, so in the sixthchapter the
recommendation
part is covered which are made after a depth study of theanalysis part of thesis.In each of the five chapters as described above, every chapter has been scheduled in amanner so as to enable the reader to appreciate the contents easily. The report issupported by figures and data wherever necessary with a view to assist the reader indeveloping a clear cut understanding of the topic.I hope this report will be extremely useful for those it is meant. Constructive and healthysuggestions for improvements of the report will be great fully appreciated.
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