STORYTELLING 101

it

with...
starts
DNA
Epic DNA

Presentation

Story
 story
a presentation
without a
like...
sounds
(cricket, cricket...)
like...
looks
 a story

presentation
without a
like...
sounds
 go t a wa y )
n e th a t
(the o
like...
looks
(very c h e e s y )
you need
both
to be
epic.
want
to tell a story?
don’t
know how?
here
are a few quick tips
just
for you.
theme
Develop a
 story
Choose your
and...
content
Outline your
Okay...
Let’s
get started!
your
presentation...
needsa brand
needs
a single message
needs
a core idea
because
a theme...
will get you
results.
It looks like this:
the

idea
next...
 story.
Choose your
three
there are

types of stories
 the
Rockstar
 the
Maverick
 the
Sherlock
Let’s
dig in!
 the
Rockstar
 story
this is the hero
challengeis given
challenge
is rejected
challenge
is finally embraced
 saved
the world is
It looks like this:
Everyday,
the efforts of this…
strive
to…
strive
PREPARE
 PREPARE

ORGANIZE
 PREPARE

ORGANIZE
and
 PREPARE

ORGANIZE
and

TEACH
 the
Maverick
 story
change the
this is the world
the dreamers
the difference
makers
 rule
the breakers
 the

changed
world is
It looks like this:
The power of
One.
This is the
 This is the
story
of…
one
woman
 with

one woman
 life

with

one woman
 life
passion

with

one woman
 life
passion
goal

with

one woman
This is
stAcy
one
woman
 who

one woman
 wants

who

one woman
 wants
to

who

one woman
 wants
to
change

who

one woman
 the
Sherlock
 story
problem/
this is the solution
problem
presented
solution
determined
each concept
is a character
It looks like this:
 Say
HELLO
to…
Tyson.
A.K.A.
Mr.

80's
 Say
HELLO
to…
Amber.
A.K.A.
Ms.
Rock-
star
now...
you have
a theme
you have
a story
you have
a foundation
finally...
content
Outline your
 five
there are

stages
stage 1
tease your idea
State the problem & solution
stage 2
unveil the mystery
Preview your content
stage 3
inform & ignite
Highlight your 3 points
stage lockdown
4
Review your content
stage 5
launch
Have a call to action
Review
3
theme
Develop a
 story
Choose your
content
Outline your
Celebrate!
that’s
Storytelling 101
www.ethos3.com