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Juxt NRI Online 2010 Study

Juxt NRI Online 2010 Study

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A insightful study towards understanding Indian connect of NRIs all over the world - their physical, communicational, financial, informational & media connectivity with the main homeland.
A insightful study towards understanding Indian connect of NRIs all over the world - their physical, communicational, financial, informational & media connectivity with the main homeland.

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Published by: JuxtConsult Pvt. Ltd. on Apr 22, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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NRI Online 2010
India·s only syndicated study on the Indian Connectivity of the NRI
 
ProfilesOnlineNRI·fromvariouspartsoftheworld
(demographicaswellaseconomicstatus)
CaptureshowtheyareconnectedwiththeIndianhomeland:
²
P
hysical connectivity
(traveling to India)²
Communicational connectivity
(callingIndia)²
Financial connectivity
(transferring money and making investments in India)²
Informational connectivity
(content sought about India)²
Media connectivity
(mediums used to stay updated about India)
H
ighlightstheircurrentfrequency,modeofconsumptionandbrandpreferencesintheseconnectivityareas
ComparesandcontraststhetwodistinctandbigNRImarkets²NorthAmerica+Europe·and¶Gul-onalltheaboveaspects
S
tudy Overview
 
Proposed online survey among NRI from various parts of the world betweenFebruary-March 2010
Response collection using geographically targeted ¶contextual search adcampaign· on Google as well as from some country-specific ¶online panels·who have NRI as panel members (US/Canada, UK)
Reporting sample of over 1,500 online NRI planned from various parts ofthe world:
West based NRI -US/Canada/Western Europe (500)
Gulf based NRI -Middle East (500)
Asia Pacific NRI ²South East Asia/Australia-New Zealand (300)
Other NRI ²South Asia/Eastern Europe/Africa/Central and South America (200)
Overall NRI level reporting after equalizing sample bases from 3 NRI groups
(¶West·, ¶Gulf· and ¶Asia Pacific + Others·)
to eliminate any possible sampling skews
Methodology

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