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Sales & Marketing

Sales & Marketing

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Published by mkuril
Basic concept of Marketing
Basic concept of Marketing

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Categories:Topics, Art & Design
Published by: mkuril on Apr 23, 2010
Copyright:Attribution Non-commercial


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Sales & Marketing
04/22/10Basic Marketing Concept - I2
Why Study Marketing?
How many of you bought somethingtoday?How many have seen or heard an adtoday?How many of you consumed somethingtoday?How many of you engaged in word of mouth about a product/service today?
04/22/10Basic Marketing Concept - I3
The Marketing Concept?
Selling is not marketing. Selling concernsitself with the tricks and techniques of getting people to exchange their cash for your product…[selling] does not, asmarketing invariably does, view the entirebusiness process as consisting of a tightly integrated effort to discover, create,arouse and satisfy customer needs.”  – Theodore Levitt, “Marketing Myopia” 1960 

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