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Advertising Agency Project Report MBA

Advertising Agency Project Report MBA

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Published by: knighriders on Apr 23, 2010
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12/01/2012

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RESEARCH REPORTON³THE STUDY OF ADVERTISINGAGENCIES´
SUBMITTED TO SUBMITTED BY
MS.SHEENU NAYYAR MOHIT GILLLec. In R.M BBA 4
th
 81415320002
 
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PREFACE
It is a matter of great honour for me to present before my humble readers this project based on the study of ³Advertising Agencies´. The foregoing presentation is anhonest and painstaking effort on my part in black and white about the colourful world of advertising agencies. The data collected by me is both primary as well as secondary. Ihave taken assistance from knowledgeable and apt taskmasters shouldering work f greatresponsibility in some of the reputed advertising agencies. However, with due respect tothe urge of these agencies for maintaining secrecy about their operations and financialdata ,I also had to resort to secondary sources for obtaining data like newspapers,magazines and the websites of these agencies. Although the information obtained fromsecondary sources may prima facie seem to be paralysed by window dressing, to beabsolutely frank with my understanding readers, it has been discovered that this data is asreliable as the one I have obtained from the horse¶s mouth for other agencies.Due to paucity of time and reluctance of certain internationally acclaimedadvertising agencies in co-operating with me for this project due to some obvious reasonson their part ,I have been able to cover in this project a study of 6 agencies. But theforegoing pages will warrant my painstaking efforts and the extensive study undertaken by me for each of them.So, with due respect to my patient readers for the time they will spare for my project and with confidence flowing through my nerves that both the time and patience of my readers will not be tried and tested and but duly rewarded with the intensity of myefforts , I carry you gracefully into my world of advertising agencies«««««
 
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ACKNOWLEDGEMENTS
I would like to sincerely thank the University of Mumbai for giving me thisopportunity of taking up such a challenging project which has enhanced my knowledgeabout the Advertising Industry & the advertising agencies.I am very grateful to Ms. Meghana Patil- Project Co-ordinator, under whoseguidance and assistance I was able to successfully complete my project. I am alsothankful to Mr. Vikram Shrotri, Project Guide whose advise and thoughts helped me gaina better understanding of this huge advertising industry and the flambouyant,magnanimous world of advertising agencies.Last but not the least, I also thank the below-mentioned honourable dignitariesand task-masters who have played a major role in leading their respective agencies to thesky of glory. This is a special thanks to them for sparing their precious time, fitting myout-of-the-way appoin´ent into their diary and giving almost all the information required by me in an unbelievably amicable manner.Without the priceless contribution and coveted guidance of all the above-mentioned people, this project would have never got a shape of reality and emerged before all of you in the manner and in the style as it now appears.

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