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TABLE OF CONTENT
S.NoContentPageNo
1.Executive Summary22.Introduction to HUL33.History of HUL64.Corporate Governance inHUL165.Corporate SocialResponsibility186.Company Structure177.Brands for Life218.Market Analysis449.Performance Analysis4710.SWOT Analysis5011.Recommendations5512.Project Shakti5913.Conclusion60
 
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14.Bibliography61
EXECUTIVE SUMMARY 
Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company –Unilever.Both Unilever and HUL have established themselves well in the Fast MovingConsumer Goods (FMCG) category. In India, the company offers many householdsbrands like, Dove, Lifebuoy, Lipton,Lux, Pepsodent, Ponds, Rexona, Sunsilk, Surf, Vaseline etc. Some of its efforts werealso rewarded when four of HUL brands found place in the ‘Top 10 brands’ list forthe year 2008 published in The Economic Times.Unilever was a result of the merger between the Dutch margarine company,Margarine Unie, and the British soap-maker, Lever Brothers, way back in 1930. For70 years, Unilever was the undisputed market leader but now faces toughcompetition from Proctor & Gamble and Colgate-Palmolive.HUL is also known for its strong distribution network in India. In order to furtherstrengthen its distribution in the rural areas and to empower the local women, HULlaunched a Project Shakti in 2000 in a district in Andhra Pradesh. The idea behindthis project was to create women entrepreneurs and provide them with micro-creditand training in enterprise management, which would enable them to create self-help groups and become direct-to-home distributors of HUL products. Today ProjectShakti is present across 80,000 villages in 15 states and is helping manyunderprivileged women earn their livelihood.As the per-capita income of India is increasing along with the Indian population. So,the future for the FMCG Companies is bright. To analysis the past performance &the future demand of HUL, FMCG products we have considered following points:
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We have a listed the different FMCG product lines of HUL.
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We have done competitor’s analysis in which the market share of top FMCGcompanies are analysed & the market share of HUL’S different categoriesproduct are analysed with comparison to its competitors.
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 Then performance analysis is made by taking 10 year financial data from1998-2007. The profit & sales growth is analysed.
 
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We have done SWOT analysis to know the threat & opportunities of HUL inpresent market.
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 The future opportunities for FMCG products are taken into consideration byanalyzing the increased per capita income & increased disposable income toforecast the future demand of HUL.
Introduction to HUL
Hindustan Unilever Limited (HUL) is India's largest Fast MovingConsumer Goods Company, touching the lives of two out of threeIndians with over 20 distinct categories in Home & Personal CareProducts and Foods & Beverages. The company’s Turnover is Rs.20, 239 crores (for the 15 month period – January 1, 2008 toMarch 31, 2009).
HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast movingconsumer goods with strong local roots in more than 100 countries across the globewith annual sales of €40.5 billion in 2008. Unilever has about 52% shareholding inHUL.Hindustan Unilever was recently rated among the top four companies globally in thelist of “Global Top Companies for Leaders” by a study sponsored by HewittAssociates, in partnership with Fortune magazine and the RBL Group. The companywas ranked number one in the Asia-Pacific region and in India. The mission that inspires HUL's more than 15,000 employees, including over 1,400managers, is to “add vitality to life". The company meets everyday needs fornutrition, hygiene, and personal care, with brands that help people feel good, lookgood and get more out of life. It is a mission HUL shares with its parent company,Unilever, which holds about 52 % of the equity.
Heritage
HUL’s heritage dates back to 1888, when the first Unilever product, Sunlight, wasintroduced in India. Local manufacturing began in the 1930s with the establishmentof subsidiary companies. They merged in 1956 to form Hindustan Lever Limited(The company was renamed Hindustan Unilever Limited on June 25, 2007). Thecompany created history when it offered equity to Indian shareholders, becoming
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