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We have done SWOT analysis to know the threat & opportunities of HUL inpresent market.
The future opportunities for FMCG products are taken into consideration byanalyzing the increased per capita income & increased disposable income toforecast the future demand of HUL.
Introduction to HUL
Hindustan Unilever Limited (HUL) is India's largest Fast MovingConsumer Goods Company, touching the lives of two out of threeIndians with over 20 distinct categories in Home & Personal CareProducts and Foods & Beverages. The company’s Turnover is Rs.20, 239 crores (for the 15 month period – January 1, 2008 toMarch 31, 2009).
HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast movingconsumer goods with strong local roots in more than 100 countries across the globewith annual sales of €40.5 billion in 2008. Unilever has about 52% shareholding inHUL.Hindustan Unilever was recently rated among the top four companies globally in thelist of “Global Top Companies for Leaders” by a study sponsored by HewittAssociates, in partnership with Fortune magazine and the RBL Group. The companywas ranked number one in the Asia-Pacific region and in India. The mission that inspires HUL's more than 15,000 employees, including over 1,400managers, is to “add vitality to life". The company meets everyday needs fornutrition, hygiene, and personal care, with brands that help people feel good, lookgood and get more out of life. It is a mission HUL shares with its parent company,Unilever, which holds about 52 % of the equity.
HUL’s heritage dates back to 1888, when the first Unilever product, Sunlight, wasintroduced in India. Local manufacturing began in the 1930s with the establishmentof subsidiary companies. They merged in 1956 to form Hindustan Lever Limited(The company was renamed Hindustan Unilever Limited on June 25, 2007). Thecompany created history when it offered equity to Indian shareholders, becoming