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4. Crm Process

4. Crm Process

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Published by Saurabh Rinku
IIMT College Of Management
IIMT College Of Management

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Categories:Types, School Work
Published by: Saurabh Rinku on Apr 23, 2010
Copyright:Attribution Non-commercial

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06/02/2013

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CRM -PROCESS
 
CRM Process:
CRM process is defined as any group of action that is instrumental in theachievement of the output of anoperation system, in accordance with aspecified measure of effectiveness.
 
Obj
ectives of a CRM Process:
T
he main objective of CRM process isto originate a powerful new tool for customer retention
CRM implementation & success ratepurely depend upon the process, whichincludes the future, revenue, customer value customer retention, customer acquisition & profitability

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