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swot

swot

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swot analysis
SWOT analysis method and examples, with free SWOT template
The SWOT analysis is an extremely useful tool for understanding and decision-making for allsorts of situations in business and organizations. SWOT is an acronym for Strengths,Weaknesses, Opportunities, Threats. Information about the origins and inventors of SWOTanalysis is below. The SWOT analysis headings provide a good framework for reviewingstrategy, position and direction of a company or business proposition,
or any other idea
.Completing a SWOT analysis is very simple, and is a good subject for workshop sessions.SWOT analysis also works well in brainstorming meetings. Use SWOT analysis for business planning, strategic planning, competitor evaluation, marketing, business and productdevelopment and research reports. You can also use SWOT analysis exercises for team buildinggames. See also PEST analysis, which measures a business's market and potential according toexternal factors; Political, Economic, Social and Technological. It is often helpful to complete aPEST analysis prior to a SWOT analysis. See also Porter's Five Forces model, which is used toanalyse competitive position.Here is a free SWOT analysis template worksheet (in MSWord). And the same free SWOTanalysis tool in pdf format.If you have difficulty opening the above doc file here are two other formats:
y
 
SWOT Analysis Template doc file using table format instead of text-boxes (portraitlayout)
y
 
SWOT Analysis Template doc for Apple Mac (thanks U Weissbach)A SWOT analysis measures a business unit, a proposition or idea; a PEST analysis measures amarket.A SWOT analysis is a subjective assessment of data which is organized by the SWOT formatinto a logical order that helps understanding, presentation, discussion and decision-making. Thefour dimensions are a useful extension of a basic two heading list of pro's and con's (free pro'sand con's template here).SWOT analysis can be used for all sorts of decision-making, and the SWOT template enables proactive thinking, rather than relying on habitual or instinctive reactions.The SWOT analysis template is normally presented as a grid, comprising four sections, one for each of the SWOT headings: Strengths, Weaknesses, Opportunities, and Threats. The freeSWOT template below includes sample questions, whose answers are inserted into the relevantsection of the SWOT grid. The questions are examples, or discussion points, and obviously can be altered depending on the subject of the SWOT analysis. Note that many of the SWOTquestions are also talking points for other headings - use them as you find most helpful, andmake up your own to suit the issue being analysed. It is important to clearly identify the subject
 
of a SWOT analysis, because a SWOT analysis is a perspective of one thing, be it a company, a product, a proposition, and idea, a method, or option, etc.Here are some examples of what a SWOT analysis can be used to assess:
y
 
a company (its position in the market, commercial viability, etc)
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a method of sales distribution
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a product or brand
y
 
a business idea
y
 
a strategic option, such as entering a new market or launching a new product
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a opportunity to make an acquisition
y
 
a potential partnership
y
 
changing a supplier 
y
 
outsourcing a service, activity or resource
y
 
an investment opportunityBe sure to describe the subject for the SWOT analysis clearly so that people contributing to theanalysis, and those seeing the finished SWOT analysis, properly understand the purpose of theSWOT assessment and implications.
SWOT analysis template
Subject of SWOT analysis: (define the subject of the analysis here)strengths
y
 
Advantages of proposition?
y
 
Capabilities?
y
 
`
?
y
 
USP's (unique selling points)?
y
 
esources, Assets, People?
y
 
Experience, knowledge, data?
y
 
Financial reserves, likely returns?
y
 
Marketing - reach, distribution,awareness?
y
 
Innovative aspects?
y
 
L
ocation and geographical?
y
 
Price, value, quality?
y
 
Accreditations, qualifications,certifications?
y
 
Processes, systems, IT,
weaknesses
y
 
D
isadvantages of proposition?
y
 
G
aps in capabilities?
y
 
L
ack of competitive strength?
y
 
eputation, presence and reach?
y
 
Financials?
y
 
Own known vulnerabilities?
y
 
Timescales, deadlines and pressures?
y
 
Cashflow, start-up cash-drain?
y
 
Continuity, supply chain robustness?
y
 
Effects on core activities, distraction?
y
 
eliability of data, plan predictability?
y
 
Morale, commitment, leadership?
y
 
Accreditations, etc?
y
 
Processes and systems, etc?
 
communications?
y
 
Cultural, attitudinal, behavioural?
y
 
Management cover, succession?
y
 
Management cover, succession?
opportunities
y
 
Market developments?
y
 
Competitors' vulnerabilities?
y
 
Industry or lifestyle trends?
y
 
Technology development andinnovation?
y
 
G
lobal influences?
y
 
 New markets, vertical, horizontal?
y
 
 Niche target markets?
y
 
G
eographical, export, import?
y
 
 New USP's?
y
 
Tactics - surprise, major contracts, etc?
y
 
Business and product development?
y
 
Information and research?
y
 
Partnerships, agencies, distribution?
y
 
V
olumes, production, economies?
y
 
Seasonal, weather, fashion influences?
threats
y
 
Political effects?
y
 
L
egislative effects?
y
 
Environmental effects?
y
 
IT developments?
y
 
Competitor intentions - various?
y
 
Market demand?
y
 
 New technologies, services, ideas?
y
 
V
ital contracts and partners?
y
 
Sustaining internal capabilities?
y
 
Obstacles faced?
y
 
Insurmountable weaknesses?
y
 
L
oss of key staff?
y
 
Sustainable financial backing?
y
 
Economy - home, abroad?
y
 
Seasonality, weather effects?
free SWOT analysis template worksheet version in MSWordswot analysis example
This SWOT analysis example is based on an imaginary situation. The scenario is based on a business-to-business manufacturing company, who historically rely on distributors to take their  products to the end user market. The opportunity, and therefore the subject for the SWOTanalysis, is for the manufacturer to create a new company of its own to distribute its productsdirect to certain end-user sectors, which are not being covered or developed by its normaldistributors.
Subject of SWOT analysis example: the creation of own distributor company toaccess new end-user sectors not currently being developed.

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