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Consumer and Buyer Behavior Chapter 6 (Consumer Perception)

Consumer and Buyer Behavior Chapter 6 (Consumer Perception)

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Published by gmaula

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Published by: gmaula on Apr 23, 2010
Copyright:Attribution Non-commercial

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01/08/2013

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 6-1
Consumer Perception
 
 6-2
Perception
The process by whichan individual selects,organizes, andinterprets stimuli into ameaningful andcoherent picture of theworldHow we see the worldaround us
 
 6-3
Elements of Perception
Sensation
Absolute threshold
(The lowest level at whichan individual can experience a sensation)
Differential threshold
(The minimumdifference that can be detected between twosimilar stimuli)
Subliminal perception

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