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Published by Marcio Disney

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Categories:Types, Research, History
Published by: Marcio Disney on Apr 24, 2010
Copyright:Attribution Non-commercial


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Behind every great Disney vacation is the vision of a greatscientist. Or artist. Or filmmaker, engineer, landscaper,sculptor or writer. Or most likely, all of the above.Such visionaries work in more than 140 professionaldisciplines at Walt Disney Imagineering (WDI), the creativeforce behind Disney parks, resorts, attractions, cruiseships and entertainment venues throughout the world.Walt Disney Imagineering – the storytellers behind WaltDisney Parks and Resorts – focuses on imagining thefuture of family entertainment with groundbreakingcreativity and technology. Imagineers bring to lifefantastic worlds, beloved characters, extraordinaryexperiences and magical encounters for Disney themepark and resort guests throughout the world.
 A Special Role in History
Imagineering played an enormous role in bringing the first Disney theme park – Disneyland inCalifornia – to life in 1955. Walt Disney Imagineering, known at the time as WED Enterprises(WED stood for Walter Elias Disney), was formed in 1952 to plan, design and build Disneyland. The first Imagineers were picked by Walt himself from the Disney Studio’s best creativetalents, and since that time Walt Disney Imagineering continues to inspire succeedinggenerations of talented men and women as it develops Disney parks, resorts, cruise ships,hotels and attractions in Florida, California, Tokyo, Paris and Hong Kong.
Imagining the Future
Walt Disney Imagineering continually explores and raises the bar on all forms of guestexperiences. The Blue Sky Studio is a dedicated group of Imagineers who develop new concepts andexperiences that may not be seen for five to 10 years. Meanwhile, the Research andDevelopment team routinely unveils innovative special effects and technical magic to blend thedigital age with the three-dimensional world of Disney parks and resorts. Magical interactiveshows like
Stitch Encounter 
, disappearing icons in the Tokyo DisneySea
Tower of Terror 
,and personalized comments from Roz at
 Monsters, Inc. Mike and Sulley to the Rescue!
at Disney’s California Adventure all use state-of-the-art technology to enhance the guestexperience.With the opening of 
Toy Story Mania!
at Disney’s California Adventure and Disney’sHollywood Studios, Walt Disney Imagineering is merging video gaming and storytelling tocreate a unique ride-game experience like no other, immersing players in the world of “ToyStory” and beloved characters Woody and Buzz.Within the industry, Walt Disney Imagineering is seen as uniquely dedicated to innovation andcreativity, continually building on its legacy of storytelling to pioneer new forms of entertainment.
Walt Disney Imagineering
Fact Sheet
Walt Disney ImagineeringMedia Relations818-544-2142
Walt Disney Imagineeringcombined the art of storytellingwith the magic of technology inthe innovative new attractionToy Story Mania!The Finding Nemo Submarine Voyage,created by Walt Disney Imagineers, bringsthe characters from the Disney•Pixar film“Finding Nemo” to life underwater 
Immersive Storytelling at Disney Resorts
Imagineers continue to dream up new ways of telling stories through architecture anddesign. The
 Disneyland Dream Suite
, part of 
The Year of a Million Dreams
, features elegantfurnishings and props inspired by the different “lands” of the Disneyland Park. Specialeffects create “magic moments” for guests, when clocks, trains and mirrors come tolife with music and motion throughout the suite.
Bringing Favorite Characters to Life
Stitch Live!
at Walt Disney Studios Paris and Hong Kong Disneyland featuresImagineering’s most magical foray yet into the realm of “living characters.” Guests canhold real-time, unrehearsed conversations – in French and English – with an animatedStitch, the lovable alien from Disney’s “Lilo and Stitch.”
 Monsters, Inc. Laugh Floor 
features multiple characters on stage in a uniqueinteractive comedy experience for guests at the Walt Disney World Resort, and
TurtleTalk with Crush
from the Disney•Pixar film “Finding Nemo” engages familes with thethe laid-back turtle dude from “Finding Nemo.” The Living Characters Initiative brings beloved characters to life in new and uniqueways for Disney park guests. These magical experiences are enabled by proprietarysoftware, which allows each show to be different depending on the audience responseand questions asked by the children.
Immersive Storytelling Around the World
Imagineers continue to dream up new forms of storytelling through architecture and design.Disney’s Hawaiian Resort at Ko Olina will celebrateHawaii’s vibrant culture and rich heritage, beginning withits design. From the 1937 Mickey Mouse animated short“Hawaiian Holiday” to the Hawaiian setting of Disneyland’s groundbreaking
 Enchanted Tiki Room
attraction, which debuted in 1963, to Disney’sPolynesian Resort at the Walt Disney World Resort, Waltoften pulled inspiration from the popular islands.
Innovation Milestones
Imagineering holds more than 100 patents in specialeffects, ride systems, interactive technology, live entertainment, fiber optics and advanced audio systems.Numerous technological landmarks introduced in the Disney theme parks are now industry standards, including theUnited States’ first daily operating monorail system (1959),
technology (in Walt Disney’s
 Enchanted Tiki Room
, 1963), the first computer-controlled thrill ride (
Space Mountain
, 1975), and an advanced3-D motion picture photography system (
 Magic Journeys
, 1982), pushed to a new level with
 Honey, I Shrunk the Audience
(1995).Walt Disney Imagineering developed the new virtual reality (VR) technology called Disney Vision for the
 Aladdin Magic Carpet VR Adventure
; as well as state-of-the-art ride vehicles and systems for the
 Indiana Jones Adventure
at Disneyland,
Space Mountain
at Disneyland Paris,
The Twilight Zone Tower of Terror™
*atDisney’s Hollywood Studios,
Test Track 
at Epcot and
 Pooh’s Hunny Hunt
at Tokyo Disneyland.
* Inspired by The Twilight Zone
a registered trademark of CBS, Inc. All rights reserved.
The Muppet Mobile Lab atHong Kong Disneyland is oneof the newest engaging attractions at the resortDisney Imagineers have begun architectural designs for Disney's firstfamily resort outside of its theme park developments. Disney’sHawaiian Resort at Ko Olina is expected to open in 2011.
Imagineering’s ongoing research and development of new technologiesincludes a breakthrough system unveiled in
 Finding Nemo SubmarineVoyage
that allows guests to see the animated characters from “FindingNemo” in a real, underwater environment. Other milestones include the first-of-its-kind custom-designed ride system based on NASA’s astronaut trainingtechniques for
 Mission: SPACE 
; the first free-moving interactive
 Audio- Animatronics
figure (Lucky the Dinosaur); and the world’s largest wrap-aroundprojection screen for the 3-D, CG-animated
 Mickey’s PhilharMagic
Creating Memorable Entertainment
Walt Disney Imagineering Creative Entertainment (WDICE) createsunforgettable live entertainment experiences for guests through the uniquecombination of great storytelling, compelling music and immersiveenvironments.Featuring some of the most acclaimed and innovative artists working intheater today, Disney parks are showcasing exciting and popular shows,including
 Finding Nemo – The Musical 
at Disney’s Animal Kingdom by Tony Award–winning composer Robert Lopez, the award-winning fireworksspectacular
 Remember … Dreams Come True
at Disneyland and theinteractive, innovative
 Mickey’s Waterworks Parade
at Hong KongDisneyland.
Community Contributions
 Volunteerism has been integral to Walt Disney Imagineering over its 55-yearhistory. Walt Disney Imagineering concentrates its efforts on areas where itcan truly make a difference: children, families, education and theenvironment.Since 1992, Imagineering has sponsored ImagiNations, a university designcompetition providing scholarships to a diverse group of students whoshowcase their talents and gain practical knowledge in design.From building numerous homes for Habitat for Humanity to designingchildren’s centers for the USO, Imagineers support a range of charitablecauses as diverse as the individuals themselves.
 Walt Disney Imagineering
Walt Disney Imagineering, which is based in Glendale, Calif., works closelywith Disney parks and resorts throughout the world, including the followinglocations:Anaheim, CaliforniaCelebration, FloridaLake Buena Vista, FloridaUrayasu, JapanMarne la Vallee, FranceHong Kong, China
1,000Imagineers represent more than 140 diverse disciplines, including writers,artists, engineers, sculptors, programmers, special effects designers andarchitects.
Mickey’s Waterworks Parade at HongKong Disneyland uses innovative water technology to entertain and cool off Guests on a sunny day at the park Walt Disney Imagineering CreativeEntertainment created an all-newBroadway-style musical for Disney’s Animal Kingdom called “Finding Nemo –The Musical,” inspired by the hitDisney•Pixar film “Finding Nemo”

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