Steps to Follow in Analyzing a Management Case
Identify the central issues:
Focus on what seems to be key problems.Separate superficial issues from the key problems. The superficial issues areusually just symptoms of deeper, ingrained problems. Use the planning,organizing, actuating and controlling framework to assist in identifying thecentral issues. Also decide on the management problem-solving approach tofollow.
Organize the pertinent facts:
Utilize the central issues as centres aroundwhich substantiating and relevant facts are organized. Put the facts in differentformat if this will assist in their understanding. Charts and matrix forms, forexample, are helpful.
Determine the alternatives:
There is always more than one possibleanswer. Think and imagine until at least three or four possibilities are evolved. Insome case studies alternatives are quite clear, while in others some deepthinking and probing are required.
Evaluate the alternatives:
Basically this involves relating certain importantfacts in support of a certain alternative and repeating this for each alternative.Some facts will support a given alternative; others will indicate preference for adifferent alternative. Also some facts will suggest the consequences of choosingone alternative over another. Judgement and experience will also assist inevaluating the alternatives.
Select the alternative recommended:
All things considered, what appearsto be the strongest, most appropriate and most feasible alternative is selectedand recommended. This selection is a natural out-growth of step-4. By thismeans the case solver is aware of the strengths as well as the limitations of achoice.
Questions for Case Study Analysis
What is going on here?Is there a problem at all?What precisely is the problem?What has caused it?Are we looking at causes or symptoms?What are the main issues?Why are these issues important?Whose problem is it?What precisely are his objectives?What should he try to do now?What possible courses of action are open?How realistic is each of the actions/solutions proposed?What are their possible effects?