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Service Marketing 7 - (Managing Demand and Capacity)

Service Marketing 7 - (Managing Demand and Capacity)

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Published by: Soumya Jyoti Bhattacharya on Apr 24, 2010
Copyright:Attribution Non-commercial

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07/31/2013

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Managing demand and capacity
 
D
emand & Capacity Imbalance
D
emand & Capacity Imbalance
 
Wasted CapacityTight Capacity
D
emandCapacity
time
Goo
dBalance
D
emand > capacityl
o
st cust
o
mers
 
U
nderstanding Capacity C
o
nstraints and
U
nderstanding Capacity C
o
nstraints and
D
emand Patterns
D
emand Patterns
Capacity ConstraintsDemand Patterns
Time, lab
o
ur, equipment andfacilities
Optimal versus maximal use
o
capacity
Charting demand patterns
Predictable cycles
Rand
o
m demand fluctuati
o
ns
D
emand patterns by marketsegment

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